Digital Media Activation Specialist

Overview

Our Team

The AI Media team descended from what was the Paid shopping team after the migration to Performance Max. AI Media campaigns span multiple inventory sources, focusing more on the customer-first, channel-agnostic approach rather than a channel-centric structure by allocating spend across media types based on AI algorithms that determine the next best opportunity to optimize spend efficiency. AI Media campaigns leverage machine learning and automation to optimize bidding, targeting, and ad creatives in real-time to achieve our goals. The current campaign types managed by the AI Media team are Performance Max (Google + Microsoft) and Demand Gen (Google).

Our team is spread across the globe and is loaded with talent, with team members based in Barcelona, the US, and India.

We function as a centralised team, with team members embedded in regional teams (NA, ANZ, EU). Your role will be supporting the EU regional team.

AI Media is a fast-growing team operating at the forefront of a rapidly evolving digital media landscape, by harnessing the power of AI and automation to drive smarter, more adaptive campaigns.

Your Responsibilities

Be a part of the Global AI Media team - Manage Google and Microsoft ad campaigns across our NA, EU and ANZ markets, while collaborating with colleagues in the team, to achieve our business goals.

Data-driven storytelling - Report and present on market performance, providing actionable insights to stakeholders and contributing to broader team learnings.

Budget Management - You\'ll be responsible for monitoring and managing large monthly media budgets, ensuring strict pacing and spend alignment to avoid overspend or underspend.

Identifying opportunities - You will be helping the team audit areas of opportunity within our accounts and executing against these opportunities to positively impact performance of the channel, in alignment with the company\'s marketing objectives.

Optimizing and testing - Apply your understanding of the competitive landscape, our customers\' needs, and current campaign performance to test new ideas for increasing profit and ROAS of our campaigns. This includes the shopping feed, where identifying opportunities for testing / optimisation is vital to the role.

Collaborate across teams and regions - Partner closely with regional marketing stakeholders, to drive performance and unlock growth opportunities in your focus markets. Examples of key stakeholders include Media planning, Paid search, GTM team (country managers), Ad Tech (Manage the shopping feed).

Delivering an exceptional customer experience - Through flawless operational execution. Your attention to detail is a strength you will bring to your role.

Support Projects - Be part of Media projects while ensuring project objectives are met and completed on time and that all deliverables are of the highest quality.

Your Qualifications

At VistaPrint, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don\'t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

2+ years\' experience in managing Paid Search / shopping, and Performance Max campaigns.

Complete command and mastery of Paid Search and shopping ads, including understanding of automated bidding, mastery of campaign management &