Branding & Loyalty Programs Manager - Coslada
In this role, you will lead branding and loyalty initiatives across CSS EMEIA, shaping brand value propositions and ensuring consistent guidelines regionally.
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You will work closely with regional leaders and marketing teams to deliver brand architecture, positioning, and consolidations that drive commercial impact.
You will design and manage loyalty programs to boost engagement, retention, and advocacy, using data to optimize outcomes.
This is a cross-functional, regional role with a strong emphasis on governance, collaboration, and measurable impact.
Join a mission-driven organization focused on brand excellence and customer lifecycle success.Private health insuranceLife insurance coveragePension planFlexible working arrangementsEmployee stock programs and recognition initiativesWellbeing and employee assistance programsLead regional branding initiatives across CSS EMEIA for multiple portfolios (Compression and Air Treatment).Drive brand architecture, positioning, transitions, and consolidations with cross-functional teams.Develop execution roadmaps and ensure timely delivery across countries and channels. xcskxlj Coordinate marketing, communications, legal, digital, operations, sales, and support activities for branding changes.Bachelor's degree in Marketing, Business Administration, Communications, or related field5-10 years in brand management, marketing, customer engagement, or loyalty programsExperience managing complex cross-functional projects across multiple countries and stakeholdersStrong understanding of brand governance, implementation, and customer lifecycle managementExperience in a B2B industrial/manufacturing/engineering environment is preferredExperience supporting regional or global branding initiativesStrategic thinkingAnalytical and data-driven decision makingBrand governance and implementationBrand metrics and KPI tracking
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