Customer Acquisition Strategy Lead - Growth (Openbank) - Grupo Santander

In this role you will define and drive Openbank's customer acquisition strategy, shaping long-term growth across the end-to-end journey. You will work with cross-functional teams to translate insights into measurable outcomes, balancing growth with efficiency. The role combines market analysis, customer understanding, and strategic decision-making to elevate our acquisition proposition. You join a fast-moving, collaborative team focused on digital transformation and innovation in banking.

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• BeHealthy wellness programme
• Parental leave and childcare support
• Family-friendly programmes
• Global opportunities and broad career paths
• Volunteering opportunities
• Competitive reward package
• Define and evolve Openbank's customer acquisition strategy with market analysis, benchmarking and customer insights
• Design differentiated commercial initiatives and long-term acquisition propositions aligned with the value proposition
• Analyze end-to-end acquisition funnel to identify conversion opportunities and optimizations
• Monitor acquisition KPIs and commercial performance to inform decisions and flag risks/opportunities
• Prioritize strategic initiatives and budget allocation balancing growth, quality, and efficiency
• Lead cross-functional initiatives coordinating Product, Marketing, Data, Operations and Technology teams for timely delivery
• 5+ years in Strategy Consulting or Corporate Strategy, Growth or Commercial Strategy in Banking, Financial Services or Digital businesses
• Proven experience defining growth strategies based on data and insights
• Experience analyzing business performance, customer behavior and KPIs
• Experience leading cross-functional strategic xcskxlj initiatives with multiple stakeholders
• Previous experience in digital banking, customer acquisition or digital growth environments (valued)
• Structured Problem Solving
• Ownership & Accountability
• Rigor and attention to detail
• CRM & Digital Marketing ecosystems (preferred)
• Banking Products & Customer Lifecycle (preferred)
• Strong analytical skills and ability to translate data into strategic decisions

Customer Acquisition Strategy Lead - Growth (Openbank) - Grupo Santander madrid, es

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