Business Development Representative

Job Title : Business Development Representative (BDR) – HWA Uno outbound

Location : Madrid (Hybrid 3 days a week in office)

Team : HWA Uno Product Team, HCL Software

Reporting to : HWA Product Sales Specialist Lead, Europe

About the Role

We are looking for a high-energy, curious and motivated Sales Development Representative (SDR) to join our growing HWA Uno product team at HCL Software in Europe. This is an ideal opportunity for someone early in their tech sales career who wants to build deep domain knowledge, gain international experience, and grow into a Product Sales Specialist role.

As an SDR, your core mission is to create qualified sales opportunities by engaging target accounts, identifying key stakeholders, and setting up high-quality meetings for the Product Sales Specialist team. You will become an expert in the HWA (Workload Automation) and AI space and develop an understanding of the challenges our enterprise customers face in managing complex IT environments.

Key Responsibilities

Partner with the Product Sales Specialists , Marketing , and Demand Generation teams to drive outreach campaigns focused on strategic accounts across Europe .

Identify, research, and prospect into target accounts to uncover pain points and business needs.

Craft personalized outreach across multiple channels (email, LinkedIn, phone) to initiate conversations with key decision-makers.

Your core objective will be to identify and create qualified meetings for the Product Sales Specialist team in Europe.

Capture and maintain accurate information in our CRM and sales tools.

Continuously learn and stay up to date on the HWA Uno product , customer use cases, and competitive landscape.

Contribute to team strategy by sharing insights, testing new approaches, and supporting regional demand initiatives.

What You’ll Gain

Structured training and ongoing mentorship to build expertise in Workload Automation, AI and enterprise IT environments.

Hands-on experience collaborating in a cross-functional, international team .

Exposure to enterprise sales strategy and progression opportunities into a Product Sales Specialist role.

A front-row seat in one of Europe’s most dynamic B2B software teams, working on a high-impact, fast-growth product. HCL Software’s Uno product is officially called HCL Universal Orchestrator (UnO) — a cloud‐native, hyperautomation and orchestration platform that leverages Agentic AI to automate and manage workflows across enterprise systems. This is one of the most powerful and exciting products in HCL’s portfolio.

What We’re Looking For

2–3 years of experience in a business development, sales, or customer-facing role — preferably in B2B tech or SaaS.

Strong communication and interpersonal skills — you’re confident speaking with senior stakeholders.

Fluent in English & Spanish; additional European languages (Italian, German, French) are a plus.

Motivated by results, comfortable with outreach targets, and driven to learn and grow in enterprise sales.

Based in Spain or willing to relocate.

Team player who thrives in a global, collaborative environment.

Someone who understands how AI can help them in their role and is smart about adopting technologies to help.

Why Join HCL Software

HCL Software is a fast-growing division of HCLTech, one of the world’s leading technology companies. We develop, market, and support over 30 product families across AI, automation, digital experience, data, and security — serving thousands of enterprise customers worldwide.

Joining the HWA Uno team means contributing to the growth of a strategic platform used by some of the world’s largest businesses to manage mission-critical workloads at scale.

Next Step in Your Career

This role is designed as a springboard into a Product Sales Specialist position. We’ll invest in your development and provide a clear path toward owning deals and building a career in enterprise software sales.

Interested? Apply now and be part of shaping the future of automation across Europe.

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