Performance Design Lead

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. As a Conversion Optimization & UX Design Manager, you will be a strategic and hands-on force in BCG’s Design Studios, applying deep expertise in Conversion Rate Optimization (CRO) and UX design to elevate the digital performance of financial institutions and other client industries. You will lead and execute end-to-end optimization and design strategies—shaping digital experiences that are not only beautifully crafted, but also measurably impactful.

You will work closely with strategic consulting teams to embed in their workflows as a digital design expert, helping them bring hypotheses to life through testable design, A / B experiments, journey optimization, and data-informed user flows. Whether auditing an existing onboarding funnel for a bank or designing a high-performing interface for a financial product, you will bring user-centric creativity backed by behavioral data and performance metrics.

Beyond your CRO specialization, you will also contribute to broader digital design initiatives—from mobile apps and microsites to dashboards, B2B interfaces, and other digital platforms. You will coach, inspire, and collaborate with cross-functional creative teams to shape engaging, effective digital experiences across industries.

You will be embedded in a global network of experts, often partnering with other Experience and Visual Designers, Developers, and Creative Strategists. Together, you’ll champion modern, scalable, and human-centered design within a fast-paced, high-performance environment.

As a CRO Manager, you will help clients unlock digital growth by designing and executing robust experimentation strategies. You will operate at the intersection of analytics, UX, and business, working closely with consulting teams and clients to translate strategic objectives into measurable, test-driven outcomes.

Diagnosing the current maturity of analytics and testing capabilities across client organizations, identifying structural gaps and enablers.

Conducting quantitative funnel analyses to identify conversion drop-offs and define high-impact testing opportunities

Leading the end-to-end building and execution of experimentation programs, including A / B and multivariate testing, heatmap and recording session analysis

Applying behavioral insights and CRO methodologies to identify friction points and generate data-backed hypotheses

Managing the set-up, QA, and deployment of experiments using industry-standard tools (e.g., Optimizely, VWO)

Collaborating with cross-functional teams—product, design, analytics, and business—to align testing initiatives with broader growth strategy

Analyzing results from Google Analytics, Amplitude and similar tools with statistical rigor, deriving actionable insights, and presenting clear, business-oriented recommendations

Developing and maintaining testing roadmaps grounded in impact potential, technical feasibility and implications, tracking, and strategic alignment

Mentoring junior team members on experimentation logic, data interpretation, and CRO best practices

7+ years of professional experience in UX / CRO design, ideally within a consulting, digital agency, or product team setting

Proven experience conducting CRO audits, building testing roadmaps, and improving conversion for complex user journeys (e.g., Mastery of tools such as Figma, Sketch, Adobe XD, or similar UX / UI platforms

Working knowledge of A / B testing tools and data platforms (e.g., Google Optimize, Optimizely, Hotjar, GA4, Mixpanel)

Strong understanding of performance marketing, funnel optimization, and human behavior principles

Strong English communication and presentation skills; A portfolio showcasing both strategic thinking and strong execution in CRO / UX projects

As part of Design Studios, you will collaborate with global designers and colleagues across BCG to bring design expertise and capabilities to clients as well as internal teams. GDS comprises a diverse group of talented design professionals across video, content, digital design, etc., all of which work collaboratively to deliver the most cutting-edge design solutions.

We are Design Studios, an in-house creative agency comprised of cutting-edge professionals creating premium designs. We are a global, multidisciplinary team of design strategists, creative leaders, and digital experts. We craft powerful design stories for BCG to deliver inspiring solutions to our clients’ challenges. As part of BCG, Design Studios partners with consultants and clients to shape our brand by elevating our work through the power of design. We offer guidance and orientation through a strategic and audience-centric approach, and apply design, technology, and media solutions to take BCG’s achievements to the next level.

As bold design leaders, we are fresh, punchy, and playful, while committed to delivering premium business excellence. We recognize how to transform complex ideas into compelling visual experiences, and how to activate new commercial opportunities at the intersection of business and design. We value innovation, co-creation, inspiration, and the business impact that design achieves. We believe we can advance the world by conquering its complexity through a universal human language—design.

All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.