EU Marketing Director

Direct message the job poster from WuXi AppTec, Laboratory Testing Division

Overview

The Laboratory Testing Division (LTD) at WuXi AppTec is seeking a strategic EU Market Director, International Marketing to drive awareness, thought leadership, and lead generation for our Drug Metabolism and Pharmacokinetics (DMPK), Toxicology, and Bioanalytical services in the European market. Successful candidates will know how to build relationships, allocate resources strategically to ensure measurable impact is realized from impressions to perception to lead generation and translate data insights into actionable and measurable marketing strategies. This role requires expertise in regional market trends, strategic content development, and performance-based marketing initiatives to support our EU business development team. The ideal candidate will collaborate with product managers, marketing leadership, subject matter experts (SMEs), and agency partners to execute impactful marketing campaigns that resonate with regional audiences.

LTD International Marketing is a lean, strategic organization operating within a matrixed environment. Critical strategic thinking, decision-making, and demonstrated execution in marketing—not sales support—are key. Successful candidates will know how to build relationships, focus on initiatives that drive impressions and thought leadership, and generate qualified leads. This person will work closely with Product Managers, Meetings, Events, and Tradeshows Managers, and the Commercial Analytics team. Availability for calls with US and CN-based colleagues outside regular business hours is required, with efforts to balance schedules. Additionally, LTD International Marketing is making a strategic push to increase our EU market share, requiring innovative and targeted marketing initiatives.

Responsibilities

• The EU Marketing Director will develop and implement marketing strategies tailored to the EU market to increase brand awareness, enhance thought leadership, and generate qualified leads.
• Analyze country- and region-specific market trends, competitive activities, and customer needs to inform marketing initiatives and content customization.
• Gather and interpret market intelligence to refine positioning and messaging, ensuring LTD remains competitive and relevant in the region.
• Manage promotion of EU conferences and events, secure speaking opportunities for SMEs at key industry events, and track key performance metrics through monthly leadership updates and quarterly ROI reports.
• Continuously test, refine, and report marketing strategies to ensure initiatives remain effective and aligned with evolving market dynamics, driving impact in the European region.
• Collaborate with product managers and marketers from other WuXi businesses to leverage content and opportunities with customers and promote LTD as part of the greater WuXi solution.
• Identify customer needs, develop messages to overcome obstacles, and attract new customers; work with data analytics and HubSpot teams to optimize the customer journey, improving engagement and conversion rates.

Qualifications

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Knowledge / Skills / Abilities :

Details

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