Marketing Effectiveness Development Lead Western Europe

Job Description

Overview

Are you commercially minded with a passion for Marketing Mix Modelling? We’re looking for a dynamic and visionary leader to support the growth of our Media Effectiveness business across West Europe. This is a unique opportunity to develop a growing business with solutions that deliver deep insight and optimisation capabilities that fuel marketing effectiveness – enabling clients to strengthen the performance of their media investments.

This role can be located in any major markets in WEU

This is a unique opportunity to develop strategic opportunities to win programmes that deliver deep consumer insights, fuels marketing effectiveness, and enables clients to strengthen their brand equity and performance across diverse markets. If you thrive in a fast-paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you.

Note : This position may include hybrid work arrangements and requires flexibility across WEU markets.

Your future responsibilities

Drive Revenue Growth

Identify and activate opportunities to grow MMM and Media Experiments adoption, supporting sales teams with strategic input and expertise. This involves developing and executing targeted activation plans to engage local sales teams and clients - ensuring strong positioning and influence during the RFP and renewal processes.

Strengthen Client Relationships

Act as a trusted advisor, helping clients understand how our Media Effectiveness capabilities can address their business challenges and deliver measurable impact. This includes the preparation of high-quality, high-value responses to RFIs and RFPs and other proposals - helping craft pitches that differentiate NielsenIQ in the market and remain laser-focused on meeting client goals.

Amplify Product Value

Champion our Media Effectiveness solutions across internal teams and with clients : Ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership, including external articles and LinkedIn content. Always staying informed on evolving product capabilities and market challenges to maintain relevance and credibility.

Enable Team Collaboration

Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success. Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance.

Your profile

• Extensive experience in consulting, analytics, or consumer research roles focused on Marketing Mix Modelling and Media Experiments.
• Proven sales success in securing large MMM / Media Effectiveness programs, with experience leading high-value pitches, proposals, and RFP responses.
• Deep knowledge of media evaluation, with the ability to apply insights to real-world client challenges.
• Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.
• Demonstrated thought leadership, with a clear point of view on media strategy; experience presenting at events or webinars is a plus.
• Familiarity with sales processes and tools; hands-on experience in proposal development is essential.
• Excellent communication and presentation skills, with the ability to influence senior stakeholders.

What we can offer

Additional opportunity to develop strategic opportunities to win programmes that deliver deep consumer insights and fuels marketing effectiveness.

Our Benefits

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit

Want to keep up with our latest updates?

Follow us on :

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the

#J-18808-Ljbffr