Overview
PR Specialist role at ALOHAS. We are looking for a highly organised, communicative, and proactive PR professional to join ALOHAS' PR team and drive brand visibility across key global markets (USA, Europe, and Asia). The ideal candidate is passionate, industry savvy, and has a track record of building brand awareness through the press and celebrity / influencer landscapes specifically in the fashion and lifestyle spaces. They must be creative and versatile, a team player with willingness to learn and excited to bring new ideas to the table.
Responsibilities
- Build and nurture strong relationships with editors, stylists, influencers, and celebrities to maximize PR coverage and grow brand awareness in key regions.
- Support brand initiatives by developing and executing influencer marketing strategies and creative campaigns.
- Identify and track industry trends, both local and global, to ensure ALOHAS participates in relevant conversations and opportunities.
- Seek out and secure new communication opportunities, both in print and digital media.
- Coordinate and host store visits for press, stylists, and influencers.
- Manage product samples and gifting, ensuring smooth operations and impactful placements.
- Plan, produce, and execute in-store events to boost brand presence.
- Handle press and influencer clippings, track KPIs, and report on results.
Qualifications
Based in (or willing to relocate to) Barcelona.Fluent / native in English. Other languages (such as Spanish, German, Dutch, Mandarin, Japanese, or Korean) are a plus.Degree in Marketing, Communications, Journalism, Advertising, Public Relations, or Styling. A fashion-related background is a plus.6 months to 2 years of experience in PR and events, either at an agency or in-house.Strong knowledge of the European fashion landscape. Familiarity with China, Japan, and Korea is a major advantage.Proactive, creative, detail-oriented, and committed to excellence.Dynamic, curious, positive, and resilient, with a can-do attitude.Genuine interest in fashion, art, and culture.Benefits
A Culture of Freedom, Responsibility & Trust : autonomy, accountability, and mutual respect.Flexible Working Hours : schedule autonomy to get the job done.Hybrid Work Model : some days at home, some in the office.Summer Hours (July & August) : intensive schedule in summer.We’re a Company with Soul : sustainability focus, family-life balance, gender equality, and diversity.Mental Health Support : team wellbeing initiatives and two paid disconnect days per year.Exclusive Discounts : up to 70% off products; benefits for family and friends.Creative Office Life : located in Gràcia, Barcelona; coffee and fresh fruit available.Home Office Setup : laptop with essential peripherals.Growth & Happiness : constructive feedback, ongoing learning, and support for your professional journey.Monthly After-Work Events in Barcelona.Job Details
Seniority level : Entry levelEmployment type : Full-timeJob function : Marketing, Public Relations, and Writing / EditingIndustries : Retail Apparel and FashionReady to shape the future in a luxury fashion brand? Join us and leave your mark.
About ALOHAS : Want to know more? Video Presentation. Apply to work with us : careers.alohas.com. Our website : alohas.com. IG : @alohas
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