Commercial Director

Direct message the job poster from Grupo Total Neumáticos

Building strategic, efficient and strong teams with generative AI & 17 years of business advisory & recruitment experience Grupo Total Neumáticos is one of the leading tyre distributors in Spain and Portugal , part of the Global Automotive Group (Netherlands) . We specialize in B2B tyre and wheel distribution across the Iberian market. With a unified vision and strategy, we deliver efficient, customer-focused solutions for the automotive aftermarket. "We are your trusted partner in tyre and wheel solutions across Europe".

Summary :

We are hiring a Commercial Director to lead our Sales & Marketing operations in Spain and Portugal . Based in Guadalajara, Spain , you will report to the General Manager and be responsible for driving revenue growth, building strategic partnerships, and leading a high-performing sales and marketing team in the automotive B2B sector .

Key responsibilities :

Sales & Business Development :

Develop and implement sales strategies to meet revenue, margin, and growth targets across the market.

Identify and expand new business opportunities across all distribution channels.

Drive customer acquisition and retention through targeted commercial initiatives.

Lead contract negotiations and close deals while maintaining strong, long-term client relationships.

Build and manage a motivated team across sales, marketing, and customer service.

Design and deliver sales development programs to enhance team capabilities.

Set clear KPIs, and performance metrics to ensure accountability and continuous improvement.

Strategic & Operational Excellence :

Develop and manage the annual sales budget, pricing strategy, and discount policies.

Leverage CRM systems, ERP tools and data analytics to improve sales efficiency and support data-driven decision-making.

Oversee sales forecasting, pipeline management, and performance tracking.

Collaborate with cross-functional teams (corporate, marketing, finance, operations etc.) to ensure strategic alignment.

Market Insights & Reporting :

Monitor automotive industry trends, competitor activity, and customer insights.

Provide structured reports and dashboards with actionable, data-driven recommendations.

Candidate Profile :

Minimum 7+ years in Sales Management, with proven success in team leadership, business development, and strategic planning within the Spanish and / or Portuguese market.

University degree in Business, Economics, Marketing, or a related field (Master's preferred).

Fluent in Spanish and English; Portuguese is a plus.

Proficient in Microsoft Office, ERP systems, and CRM / sales analytics tools.

Strong leadership and team-building abilities.

Excellent negotiation, communication, and relationship management skills.

Proactive, flexible, and hands‐on problem solver.

Transparent communicator, analytical thinker who presents issues with facts and proposes actionable, data-backed solutions.

Strategic mindset combined with operational efficiency and customer‐centric focus.

Please submit your CV in English as part of your application.

• Applications with a Certificate of Disability will be given preference.

Grupo Total Neumáticos offers equal opportunities. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, colour, family or medical leave, gender identity or expression, marital status, medical condition, national origin, disability, political affiliation, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

Seniority level Director

Employment type Full-time

Job function Sales and Management

Industries Wholesale Motor Vehicles and Parts

Wholesale

Wholesale Import and Export

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