Salesforce Business Analyst

Omega CRM, a Merkle & Dentsu company with over 20 years of experience in technology-driven marketing and customer experience services, is seeking a Salesforce Business Analyst.

Job Description

• Conduct comparative analyses between the current (As-Is) and future (To-Be) states of processes, systems, or organizational structures to identify improvements, inefficiencies, gaps, and transformation needs.
• Assess the current state by engaging stakeholders to understand existing processes, workflows, roles, and tools.
• Document current processes in detail, highlighting pain points and redundancies.
• Design future state processes aligned with business goals, incorporating technological, organizational, and methodological enhancements.
• Collaborate with stakeholders to validate designs and ensure strategic alignment.
• Perform gap analysis to identify necessary changes across technology, people, processes, and regulations.
• Develop implementation plans supporting business transformation initiatives.
• Create process documentation, including diagrams like BPMN, SIPOC, and flowcharts.
• Prepare analytical reports and presentations for management and teams.
• Support delivery teams by translating business needs into technical requirements and facilitate knowledge