Senior Marketing Manager

Overview Senior Marketing Manager, Spain will report to the Senior Marketing Lead, Southern Europe and join the Southern Europe Marketing team as an integrated member of the function. They will work in close partnership with the Spain Marketing Lead to support the development and execution of strategic, insight-led marketing plans that drive business growth and strengthen Airbnb’s brand in the market.

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Difference You Will Make They will help identify local opportunities, activate integrated campaigns, manage agency partners, and collaborate with cross-functional teams including PR, media, product, and performance marketing. The role also involves adapting and localizing global initiatives to ensure cultural relevance and impact.

A Typical Day Support the development and execution of integrated marketing campaigns and programs for Spain, aligned with global strategy and local business priorities.

Partner with the Spain Marketing Lead to identify local opportunities and deliver impactful, insight-led campaigns that drive growth and strengthen brand relevance.

Manage agency and partners relationships, including briefing, timelines, contracts, budgets, and end-to-end delivery.

Collaborate with cross-functional teams (e.g. PR, media, social, product marketing, performance marketing) to activate campaigns across paid, owned, and earned channels.

Adapt and localize global marketing initiatives to ensure cultural relevance and local resonance.

Track campaign performance and support reporting, optimization, and knowledge sharing.

Ensure all marketing activity reflects Airbnb’s brand values and delivers against business and brand KPIs in the Italian market.

Your Expertise 8+ years in a marketing role, preferably with experience at a fast paced startup or technology company

Deep understanding of the Spanish market, with proven experience activating local consumer insights through impactful marketing initiatives

Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results

An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels

Experience in sports sponsorships, talent management is a strong plus

Solid business acumen to understand key business and consumer levers that unlock growth

Experience managing external agencies and cross-functional internal teams

Willingness to regularly travel internationally

Ability to thrive in a fast-paced startup environment

Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly

The ability to work at both strategic and tactical levels

Fluent in English and Spanish (written and verbal)

Appreciation for design and a passion for Airbnb

Our Commitment To Inclusion & Belonging Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

Details Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing

Industries Software Development

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