Global Brand Strategist

Job Description

An International Marketing Specialist is responsible for supporting the development and execution of brand strategies at an international level. They collaborate with local and global teams to ensure brand identity consistency and adapt campaigns to different markets.

• Analyze consumer trends, competitors, and product launches to inform marketing strategies.
• Prepare brand performance reports by region, country, category, and product line to track progress.
• Collaborate with internal teams and external agencies to execute marketing campaigns.

Adapt global materials to local market needs and support the adaptation and dissemination of brand identity guidelines across different materials. Manage trade show logistics and provide support to Area Managers in preparing materials for local markets.

Develop and deliver brand presentations and participate in the preparation and rollout of marketing campaigns and commercial offers. Collaborate in the preparation and monitoring of the international marketing plan, consolidating market forecasts and reservations from different countries.

Requirements :

Key Competencies :