Brand Director South Europe

Job Title : Brand Director South Europe

Location : Barcelona (with travel across Italy, Spain, Portugal)

Reporting to : Managing Director South Europe

Who We Are

Our French heart pulses through our international brand. With 100 years of heritage, we are future focused as we push ourselves and each other to connect every cook with personal stories and our rich legacy of food lovers to a lifestyle that inspires. Building beautiful products of the best quality that bring joy to people’s lives for generations. We want to ensure that the heart of every home beats from the kitchen. Through our values of PASSION, INTEGRITY, INNOVATION & EXCELLENCE, TEAMWORK we make Le Creuset a great place to work, celebrating our rich diversity.

Main Purpose of the Role

Lead and orchestrate the brand, product, and marketing strategy across Southern Europe (Spain, Portugal, Italy), ensuring coherence with global guidelines and local execution excellence. Translate global vision into regional strategies while ensuring local execution, in strong alignment with local commercial needs and priorities. Elevate brand desirability, and drive sustainable business growth through 360° marketing planning, activation, and team leadership.

Key Responsibilities

Strategy & Planning

• Translate global brand and go-to-market strategies into actionable regional plans.
• Define and implement a yearly marketing calendar, campaigns, and product launches across all channels.
• Ensure local implementation of such strategies and plans in each market.
• Ensure full alignment with commercial priorities, market potential, and brand equity development.
• Collaborate with all departments to ensure strategies are meeting the business needs of each market and are well understood by all team members.

Product & Assortment

Communication & Brand Activation

Team Leadership

Internal & External Stakeholder Management

Performance & Reporting

Skills & Qualifications

Behaviours & Competencies

Other Information

Travel and field presence - The position requires frequent travel, mainly within South Europe. Regular visits to each country and key retail locations are expected to ensure a deep understanding of local dynamics and reinforce trust with the teams.

Why Join Us

Our recipe is equal parts passion, hard work and fun with a culture as vibrant as our products. We constantly stretch ourselves and encourage our team mates to do the same. When you join Le Creuset, you become part of a dynamic team that focuses on innovation and collaboration. You are part of something bigger…from your first day to every moment thereafter, you’re going to love what you do as part of the Le Creuset family!

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