Global Paid Media Specialist

Job Description

We are seeking an experienced, data-driven Global Paid Media Specialist to lead the planning, execution, and optimization of paid media campaigns across multiple markets and channels. You will play a pivotal role in scaling our paid media efforts globally, ensuring performance is aligned with business objectives, and collaborating cross-functionally with regional and local teams.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, programmatic DSPs, and emerging channels.
• Manage and allocate global media budgets effectively to maximize ROI while considering local market nuances.
• Build, monitor, and optimize campaigns for KPIs such as CPA, ROAS, LTV, and other performance metrics.
• Collaborate with creative, data, and product teams to align ad creatives and messaging with campaign strategies.
• Develop and implement A / B testing strategies for creatives, audiences, and bidding approaches to drive continuous improvement.
• Generate actionable insights from campaign performance data, sharing learnings and recommendations with internal stakeholders.
• Stay on top of industry trends, platform updates, and emerging tools to keep the company’s paid media strategies competitive and innovative.
• Support localization of campaigns while maintaining global brand consistency.

Qualifications

Nice to Have

What We Offer

Additional Information

What we offer :

Why Join the World of Gameloft?

Benefits :

We can’t wait to find our next great talent!

Join our team, recently recognized in Forbes' top 100 companies to work for! We're gamers from all walks of life, united in creating a culture of inclusivity. Partnering with organizations like COGAM, we ensure a safe workplace for everyone, regardless of background or gaming preference. Whether you're a casual or hardcore gamer on any platform (we're cross-platform now!), we want you to feel like you belong. Be part of shaping the gaming industry with us!

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

Want to know more? Please visit our Website :

If the offer interests you, Join the Game!

Company Description

About Gameloft

Leader in the development and publishing of mobile games, Gameloft has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney, Marvel, Hasbro, Fox Digital Entertainment, Mattel and Ferrari. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

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