Talent.com
Chief Marketing Officer

Chief Marketing Officer

Boston LinkAndalusia, España
Hace 15 días
Descripción del trabajo

Location- Malaga Hybrid

About the Role :

We are an innovative sweepstakes start-up preparing to launch in the US market. Our mission is to create fun, engaging, and rewarding prize-based experiences that stand out in a competitive industry. We’re seeking a dynamic Chief Marketing Officer (CMO) to lead our marketing strategy, drive growth, and establish our brand as a market leader.

This is a hands-on leadership role suited for a creative and entrepreneurial marketing leader who thrives in fast-paced environments.

➢Key Responsibilities :

  • Market Entry & Brand Positioning
  • Lead the launch of new sweepstakes brands in the US market.
  • Define and execute brand identity, positioning, and messaging.
  • Differentiate the brand through creative storytelling and strategic partnerships.

➢Growth & Acquisition

  • Build and scale customer acquisition campaigns across digital media, affiliates, influencers, and social channels.
  • Identify high-performing growth channels specific to the US market.
  • Drive partnerships with creators, publishers, and complementary brands.

    • ➢Customer Engagement & Retention

  • Develop loyalty and engagement programs to maximize repeat participation.
  • Foster community around sweepstakes excitement and rewards.
  • Leverage CRM, lifecycle marketing, and personalization for long-term retention.

    • ➢Leadership & Collaboration

  • Build and mentor a high-performing marketing team.
  • Partner with product and operations to align campaigns with the user experience.
  • Contribute as a senior leader to overall company strategy and execution.

    • ➢Data & Insights

  • Define, monitor, and optimize KPIs (CAC, LTV, retention, engagement).
  • Use data-driven insights to refine campaigns and improve ROI.
  • Create scalable, repeatable growth frameworks.

    • Requirements :

  • Proven track record in senior marketing leadership, ideally in sweepstakes, social casino, or iGaming.
  • Experience launching and scaling brands, preferably in North America.
  • Expertise in digital performance marketing, influencer / affiliate strategy, and brand building.
  • Demonstrated success in building and leading marketing teams.
  • Entrepreneurial, hands-on approach suited to early-stage start-ups.
  • Strong analytical mindset with the ability to translate insights into strategy.

    • What We Offer :

  • Opportunity to play a pivotal role in building a fast-growing international business.
  • Competitive salary and attractive bonus structure.
  • Health benefits and insurance.
  • Ongoing training, career development, and growth opportunities.
  • Flexible working environment.
  • International, fun, and collaborative company culture.
  • Regular social events and wellness support.
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    Chief Marketing Officer • Andalusia, España

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