Marketing Specialist

Overview

About Qalea

We’re Qalea, a fast-growing, early-stage cybersecurity startup on a mission to make digital security intuitive and accessible for every business. We’ve built a platform that puts simplicity, usability, and real impact at the core of cybersecurity.

We’ve raised over €1M and are backed by top-tier investors—from cybersecurity unicorn founders to leading VC firms. We’re also proud to be part of the Google for Startups AI-Cybersecurity program, working alongside some of the brightest minds in product and security.

We move fast, stay curious, and care deeply about what we’re building. What matters to us is making an impact and building together, while enjoying the ride.

Your Mission

We’re now looking for our first Marketing Specialist - a communicator who loves turning complex ideas into stories that people remember. You’ll build Qalea’s brand from the ground up : making cybersecurity feel human, simple, and valuable; generating qualified leads; and connecting with the community at events and conferences.

In short : you’ll build a marketing engine that educates, engages, and converts - making Qalea the go-to cybersecurity platform for companies.

A day in your life as a Marketing Specialist, here at Qalea

• Design and run inbound and demand generation campaigns that attract and convert the right leads.
• Build and own Qalea’s content strategy across the full buyer journey - from first awareness to decision.
• Write and share content that speaks directly to our ICP : from blog posts and LinkedIn updates to landing pages, case studies, newsletters, social media, and sales decks.
• Work closely with the CEO to shape and grow their personal brand on LinkedIn.
• Turn complex topics like cybersecurity, compliance, and risk into stories worth reading - making people realize why these challenges matter to them and how Qalea can help.
• Own and implement our SEO strategy, ensuring Qalea’s content is visible and relevant, not only on search engines but also in the age of LLMs.
• Join industry events, conferences, and meetups to put Qalea on the map while connecting with people, and learning from the market.
• Collaborate with the Sales and Customer Success team to keep our message consistent and support both customer acquisition and retention.
• Track and optimize key metrics across the funnel (traffic, MQLs, conversion rates, CAC...).
• Test, learn from mistakes, and iterate fast to discover what really works with new formats, channels, and narratives.

Must-haves

Nice-to-haves

What’s in for you

What makes us special

We don’t expect you to know everything on day one — we’re looking for potential, creativity and the drive to make an impact! You’ll grow with us, and we’ll grow with you.

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