Social Media Copywriter - Beauty and Skincare
We're a global creative agency working with bold brands to build relevance, cultural connection, and long-term impact through strategy-led creativity.
We specialize in bridging the digital and creative worlds through innovative solutions, working extensively in sectors like skincare, healthcare, fashion, lifestyle, and FMCG.
Our international teams work from various locations, including the US, Barcelona, Germany, and the Benelux area. We pride ourselves on driving results for our clients through strategic thinking, creative excellence, and meticulous execution.
About the role
We are seeking a Native English Social Media Copywriter with exceptional grammar and vocabulary, a passion for beauty, skincare, cosmetics, and fashion, and familiarity with current US culture and trends.
The successful candidate will work closely with our Design and Strategy teams, reporting to the Creative Director, and will be responsible for writing engaging and persuasive content for various brands, focusing on social media and digital advertising campaigns.
We're looking for someone passionate about social media platforms like TikTok and Instagram, with a deep understanding of their trends, formats, and ever-evolving creative possibilities. A strong grasp of storytelling is essential to create content that deeply connects with audiences.
This role involves collaborating with key clients, creating global content for major brands, and requires working from our HQ located in Barcelona.
Responsibilities :
- Conceptualization and Copywriting : Interpret creative briefs to develop and present concepts and copy proposals for client social media content and campaigns that align with strategic and business goals.
- Write original copy and edit content for social media and digital advertising campaigns, ensuring they are on brief, to spec, and on brand.
- Generate fresh, insightful ideas that build brand presence and maintain a cohesive Tone of Voice (TOV) across all channels.
- Work closely with strategy and account teams to provide creative and strategic solutions for current client briefs and new business.
Project Management :
Ensure ideas are executable within budget and timeframe.Manage multiple projects, meeting deadlines and prioritizing tasks effectively while maintaining high-quality standards.Coordinate with the production team to ensure vision and objectives are clearly communicated.Client Interaction :
Participate in client meetings and presentations, effectively communicating concepts and rationale.Defend the creative ideas and proposals, always emphasizing how they align with client expectations and meet strategic business goals.Requirements : Industry Awareness :
Maintain a thorough understanding of current trends, particularly in the US, including entertainment, influencers, broader cultural trends, and especially in beauty, skincare, cosmetics, and fashion.Experience :
Minimum of 3-5 years of experience as a Copywriter, with a strong focus on social media content creation, particularly within the beauty, skincare, cosmetics, lifestyle, and luxury sectors.Creative Excellence :
Strong writing skills and a talent for compelling storytelling, with a passion for delivering creative work.Strategic Vision :
A strategic mindset with the ability to develop and execute concepts that align with business objectives.Communication Skills :
Excellent verbal and written communication skills, with the ability to articulate concepts and feedback convincingly.Team Player :
Capacity for maintaining a positive and proactive attitude while effectively handling rapid turnaround times.Industry Knowledge :
Thorough familiarity with current mainstream culture, especially in the US, including entertainment, influencers, and trends.Technical Skills :
Good knowledge of all major digital channels and social media platforms, including familiarity with their technical specifications.