Job Opportunity
We are seeking a seasoned sales and marketing professional to drive brand awareness, customer acquisition, and sales effectiveness. The role requires a deep understanding of the travel ecosystem and consumer lifecycle to develop and execute marketing and sales strategies, contributing to visitation, revenue growth, and enhanced customer experiences.
Marketing and Brand Awareness
- Develop and implement integrated marketing strategies to drive brand awareness, customer acquisition, and revenue growth for the lounge in Madrid.
- Collaborate with HQ and the regional design team to manage social media profiles and produce quality content for platforms like X, Facebook, Instagram, and LinkedIn, tailored to the Spain market.
- Build and maintain relationships with local press, bloggers, and Key Opinion Leaders (KOLs) to maximize brand exposure.
- Plan and execute marketing and PR campaigns in collaboration with regional teams, ensuring alignment with brand guidelines.
- Develop and distribute marketing collateral to support sales and promotional activities.
- Work with the eCommerce team to implement digital marketing campaigns and update local promotions on the brand website.
- Conduct regular market research and analysis to understand market dynamics, consumer behavior, and competitor strategies for effective marketing planning.
- Handle customer service responses, addressing common complaints and establishing resolution processes.
- Support business development initiatives by creating marketing materials for new business and product launches.
Sales Strategy Development and Execution
Achieve and exceed annual sales targets for the Plaza Premium Lounge.Develop and execute strategic plans to expand both B2B and B2C customer bases.Identify and pursue potential business opportunities through partnerships with airlines, travel trade partners, hotels, and telecom companies.Effectively communicate PPG's value proposition through proposals, presentations, and tailored pitches.Forecast future sales trends and adapt strategies accordingly.Analyze and monitor partner performance to identify and capitalize on growth opportunities.Sales Discipline
Maintain a structured and disciplined approach to#J-18808-Ljbffr