Performance Marketing Specialist

Company : Y-Tech.io

Location : Remote

Type : Independent Contractor, Part-time, Long-term collaboration

Salary : Competitive (discussed individually)

About Y-Tech

Y-Tech is an international digital studio. We create intelligent AI solutions, custom web & mobile apps, and user-centric design for clients around the world. We believe in turning ideas into scalable digital products, combining strategy, design and technology in a human-centred way.

The Role

We are looking for a proactive and analytical Performance Marketing Specialist to drive qualified leads for our web and mobile design & development services. This is a middle-level role with high autonomy, ownership of the full performance cycle, and long-term collaboration potential.

What You'll Do

End-to-end ownership of paid acquisition, including :

Develop and execute a performance marketing strategy aligned with our ICP and UVP

Launch, manage, and optimize Google Ads and LinkedIn Ads campaigns from scratch
→ full cycle : hypothesis development → launch → monitoring → optimisation

Write strong, conversion-driven ad copy

Coordinate with the designer : prepare clear technical briefs for creatives

Set up tracking (UTMs, conversions), collect performance metrics, and deliver weekly reports with actionable recommendations

Maintain and prioritise a hypothesis & A / B testing backlog

What You Bring

Must-haves

2+ years of hands-on B2B performance marketing experience

Successful practical experience with LinkedIn Ads, Google Ads, Meta Ads

Track record of campaigns with real metrics : CPC / CPA, conversion rates, budgets

Strong analytical skills and proactive improvement mindset

English B2+

Nice-to-haves

Knowledge of relevant AI-tools

German language skills

Basic understanding of email marketing (setup, automation, simple flows)

Experience with end-to-end analytics setup (UTMs, conversion events, dashboards)

Experience collaborating on landing pages & fast creative iteration

What We Offer

Flexible part-time workload (3–8 hours / week)

Long-term collaboration

Fast decision-making, quick implementation cycles

Work with a design & dev team ready to support campaigns (designer, devs, landing updates)

Hiring Process

Screening call (30 min)

Paid test assignment : duration discussed (estimate : 3–5 hours)

Final interview (30 min)

Workflow

Intro call : goals, KPIs, budgets, ICP, access, and assets

Onboarding to Notion and ad accounts, baseline analytics, and UTM scheme

Pilot sprint : launch initial hypotheses, checkpoint on results

Weekly syncs : reporting, insights, and adjustment plan

Please send

Your CV

One case study : “Describe one performance campaign you launched from scratch : 
→ goal → hypothesis → setup → creatives → results → what you would improve in hindsight.”

Answer to : “You have €500 to test paid acquisition for Y-Tech. Which platform would you use to get the first qualified leads, what hypothesis would you test, and what metrics would define success for this experiment?”