Area Sales Manager

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ID : 9477

Location : Barcelona, ES PT

Join MiR – Part of Teradyne Robotics

Mobile Industrial Robots (MiR) is transforming the world of internal logistics. Our autonomous mobile robots (AMRs) help safely and efficiently move everything from raw materials to finished goods in some of the most forward-thinking factories, labs, and warehouses around the world. As part of Teradyne Robotics, we offer the scale of a global company with the agility of a startup—and we’re growing quickly. To help lead that growth, we’re looking for experienced Area Sales Managers (ASM) who are passionate about helping enterprise customers solve their toughest material-flow challenges and create lasting business value.

Your Mission

This is a customer-first role—not a channel role. Your main focus will be building meaningful relationships with end-users, understanding their unique challenges, and guiding them through solutions that create real impact. You’ll be trusted to lead strategic conversations from the shop floor to the executive suite, connecting operational needs with the long-term benefits of automation and robotics.

What You Will Do

Inspire new partnerships : Identify and engage high-potential enterprises in manufacturing, logistics, pharma, and other key industries. Help them envision a smarter, more connected plant with MiR at the center.

Navigate complex decision-making : Build trust across diverse stakeholder groups, guide pilot programs, develop compelling business cases, and support smooth, scalable deployments.

Communicate value with clarity : Clearly link MiR’s solutions to customer outcomes—like safety, efficiency, and cost savings—and collaborate closely with finance teams to quantify the impact.

Lead with purpose : Own your regional pipeline in Salesforce, and work cross-functionally with our marketing, product, and application engineering teams to move opportunities forward.

Foster collaboration : Work seamlessly with MiR channel partners and our colleagues at Universal Robots to ensure customers feel supported and informed every step of the way.

Be a voice for innovation : Represent MiR at executive meetings, innovation sessions, and industry events, highlighting how AMRs support digital transformation and the future of smart factories.

Who You Are

Must-Have Skills & Experience

B2B sales leadership : 5+ years of experience in enterprise sales (ideally in automation, industrial software, or capital equipment). You bring a thoughtful, consultative approach and know how to navigate complex buying journeys.

Excellent communication : Fluent in English and the region’s main business language—you’re comfortable speaking to operators and executives alike.

Financial storytelling : You can translate concepts like ROI, OEE, and payback periods into compelling business narratives that resonate with decision-makers.

Sales discipline : You use modern tools like Salesforce and MEDDPICC to stay organized, forecast accurately, and manage your pipeline effectively.

Growth mindset : You’re curious, eager to learn, and enjoy sharing new insights that help your team and customers succeed.

Nice to Have

Background in mobile robotics, AGVs, or intralogistics

Experience working with large, multi-site manufacturers or 3PLs

Familiarity with lean methodologies and the Toyota Production System (TPS)

MBA or a relevant advanced degree

Why Join Us?

Make a difference : Join a pioneering company at the forefront of robotics and automation, with a strong purpose and a global mission.

Empowered ownership : You’ll have autonomy to shape your region’s strategy and make meaningful decisions that drive real results.

Supportive structure : We combine the stability of Teradyne with the nimbleness of MiR—giving you both robust resources and the freedom to act.

People-first culture : We live by our values—Honesty & Integrity, Customers Count on Us, Company without Doors—and foster a supportive, inclusive environment where everyone can thrive.

Ready to Apply?

We review applications continuously and move with care and speed when we find the right person. If you're excited to help shape the future of logistics and build strong partnerships that make a real difference, we’d love to hear from you.

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