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iContainers is an online freight forwarding platform simplifies global shipping for businesses and individuals. Founded in 2007, it offers a user-friendly interface for booking and managing ocean and air freight services. iContainers enables companies and individuals to compare shipping rates, book FCL, LCL, and air shipments, and track cargo in real time, providing greater transparency and efficiency in the logistics process.
This role will play a critical part in supporting our marketing initiatives, optimizing processes, and ensuring seamless data integration and performance tracking between Salesforce, Pardot, and other platforms, will also ensure the efficient execution of marketing automation processes, email campaigns, lead scoring, and robust reporting to optimize marketing ROI.
Your Responsibilities
Salesforce Account Engagement / Pardot Management & Optimization
- Manage day-to-day operations within Pardot (Salesforce Account Engagement), including campaign setup, lead scoring, segmentation, and email automation.
- Develop and execute email marketing campaigns focused on lead nurturing and customer retention, ensuring alignment with sales initiatives.
- Ensure Pardot and Salesforce integration is seamless for accurate lead tracking and hand-off between marketing and sales teams.
Analytics & Tracking
Campaign Strategy & Execution
Lead Data Management & Segmentation :
Automation Documentation
Tooling Research & Innovation
Requirements
Your Qualifications
Your Competencies
Technical :
Behavioral :