Product Development & Lifecycle Manager

About Pop On :

Pop On is a fast-growing DTC brand helping people smile with confidence. We develop and sell cosmetic oral care products exclusively through Shopify and digital channels. We’re looking for a Product Development & Lifecycle Manager with proven Shopify, DTC, and e-commerce product launch experience.

Role Overview :

You’ll lead the full lifecycle of new physical products — from idea and sampling to manufacturing, launch, and optimization — built specifically for a Shopify storefront . This role is ideal for someone who has launched consumer products in beauty, wellness, or CPG within a direct-to-consumer e-commerce brand .

Key Responsibilities :

• Own product development from concept to manufacturing to Shopify launch.
• Oversee formulation, packaging, quality control, and supplier relations.
• Manage timelines, product calendars, and production documentation.
• Lead digital launch execution across Shopify, Klaviyo, Meta , and other e-commerce tools.
• Analyze product performance and customer feedback to drive improvements.
• Research trends and competitors to guide innovation.

Required Qualifications :