Head of Marketing (Payments / FinTech, iGaming focus)

Location : Europe-based (remote, with occasional travel)

Languages : English – Must have, Ukrainian – big plus

About the Company

Our client is an international payments provider for high-growth digital industries, including iGaming . They are already processing millions of transactions monthly. The company’s platform is powered by advanced AI card routing for higher approval rates and fewer declines, supporting 60+ payment methods , including local APMs and crypto through Binance Pay . With teams in Africa and Latin America , the company combines global reach with local expertise and is rapidly scaling its business.

Key Value and Features :

PCI DSS compliance and secure encryption for safe transactions.

Accepts payments worldwide—through web, messengers, and social media.

60+ payment methods : local alternatives, digital wallets, and crypto.

20+ supported currencies and seamless multicurrency processing .

Open banking and Pay-by-Bank solutions to boost conversions.

Automated routing and cascading to optimize payment flows and boost merchant KPIs.

Scalable, global-ready infrastructure for high-risk, high-growth industries.

Mass payouts and flexible APIs.

24 / 7 support and a smart back office for streamlined operations.

Fast onboarding , fraud protection, and dedicated account managers.

Why This Matters

This is a unique opportunity to become the first senior marketing leader in a pioneering FinTech company. You’ll build the marketing foundation from scratch : driving company awareness, supporting sales with inbound leads, and assembling a powerful marketing team as the company grows.

Your Mission : First 90 Days & Beyond

Launch the core “marketing machine” : update the website, set up a regular LinkedIn publishing plan , showcase client stories / case studies, and drive the first inbound leads.

Brand & positioning : Define the company’s unique value proposition, tone of voice, and build an actionable brand guide .

Grow digital presence by 5x : drive SEO, content, and social efforts to grow website traffic and subscriber base by at least 5x .

Establish industry authority : deliver 4 high-value materials (whitepapers, client cases, podcasts) and secure 5+ mentions in top industry media.

Conference ROI : Plan impactful participation at major events (SBC, SiGMA, ICE) to generate 10+ quality leads and actionable post-event steps.

Start building the marketing team : Hire the first key member (content, SMM, or performance) and lay the foundations for analytics and marketing processes.

What Makes You an "A-Player" :

Ownership mindset : You proactively identify problems and solve them without waiting for instructions.

Strategic thinking : You analyze the FinTech / Payments / iGaming market, identify opportunities, and design actionable go-to-market plans .

B2B / FinTech Marketing Experience : Proven success in building a brand in FinTech , payments , SaaS , or other high-risk verticals.

Content marketing strength : You excel at writing landing pages, email sequences, white papers, and LinkedIn posts that engage and get shared.

Event expertise : You know how to organize international expos or panels—handling logistics, booths, demos, and lead tracking.

Project management : You plan effectively, meet deadlines, and synchronize teams with minimal bureaucracy.

Analytics & metrics : You love data—setting KPIs, tracking funnels, measuring ROI, and optimizing campaigns based on insights.

English C1+ : Fluent in presenting, handling correspondence, and building relationships with international partners.

Creativity & resourcefulness : You generate standout ideas, even with a limited budget.

Speed & adaptability : You thrive in a launch-measure-improve mode and can adapt quickly to changes.

Hands-on leadership : You are ready to get directly involved—launching paid ads, adjusting designs, and setting up campaigns—then teaching the team to do the same.

What We're Looking For :

Europe-based candidates preferred (open to remote candidates).

English fluency is a must ; knowledge of Ukrainian is a significant advantage.

Why You Should Apply :

Pioneering role in a high-growth FinTech company.

Ownership of marketing strategy and team-building.

High-impact opportunity to shape the future of a leading payments platform.