Specialist Trade Marketing

Customer Marketing and Sales Support Role

Responsibilities include :

• Conducting annual customer performance analyses and audits.
• Recommending annual assortment and activation strategies.
• Tracking performance against assortment targets.
• Defining, developing, and tracking annual loyalty plans (excluding pricing-related incentives).
• Designing, executing, and monitoring annual promotional plans (managing sell-out promotions).
• Identifying customer merchandise / assets needs, managing their delivery, and tracking outcomes.
• Managing the customer trade marketing budget : projecting needs, allocating resources across activities, and tracking ROI.
• Supporting customer relationships through :
• Localization and delivery of engagement calendars (newsletters, events, content).
• Preparing customer presentations on assortment and activation plans.
• Supporting 'sell-in' sales team activities :
• Localization and delivery of sales activation calendars (pitch decks).
• Assisting sales enablement with educational content.

Main Interactions

Education & Background

Skills & Knowledge

About Goodyear :

Goodyear is one of the world’s largest tire companies, employing approximately 68,000 people with manufacturing facilities in 20 countries. Its Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, focus on developing cutting-edge products and services to set industry standards. For more information, visit .

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