Content Strategist | Scientist Consultant

Content Strategist | Scientist Consultant

Madrid, Spain

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Hogarth Spain is seeking a highly motivated and experienced Advertising Scientific Consultant to join our dynamic, global, fast-paced, and diverse team. In this role, you will leverage your robust scientific background and strategic expertise to deliver insightful content recommendations and meticulously dissect complex scientific information for accuracy, clarity, and strategic alignment. You will be a key contributor to developing compelling content strategies and ensuring all scientific materials adhere to medico-legal regulations and compliance standards. You will also provide expert guidance to both internal and external stakeholders.

Responsibilities :

Develop and implement innovative content strategies that effectively communicate complex scientific information to target audiences.

Provide data-driven recommendations for content creation, optimization, and distribution based on scientific insights and market trends.

Identify opportunities to leverage scientific data to enhance the impact and effectiveness of advertising campaigns in different countries (Spain & France as main markets).

Collaborate with marketing and creative teams to ensure scientific accuracy and relevance in all advertising materials.

Meticulously review and dissect complex scientific information, including research papers, clinical trial data, and regulatory documents.

Ensure the accuracy, clarity, and strategic alignment of scientific content across all advertising channels.

Identify potential risks and opportunities related to scientific claims and messaging.

Maintain a thorough understanding of medico-legal regulations and compliance standards related to advertising and scientific communication.

Collaborate with legal and regulatory teams to address any compliance concerns.

Stay up-to-date on changes in regulations and guidelines and communicate them to relevant stakeholders.

Provide expert guidance to internal and external stakeholders on scientific matters related to advertising.

Serve as a scientific resource for marketing, creative, and sales teams.

Present scientific information in a clear and compelling manner to diverse audiences.

Build strong relationships with key opinion leaders and scientific experts.

Evaluate existing scientific materials for accuracy, clarity, and strategic alignment.

Identify areas for improvement and provide recommendations for revisions.

Conduct competitive analysis of scientific content in the advertising landscape.

Track and analyze the performance of scientific content and provide insights for optimization.

Requirements

Bachelor's degree in a scientific discipline (e.g., Biology, Chemistry, Pharmacology, Medicine) required. Advanced degree (Master's or PhD) preferred.

Minimum of 5 years of experience in a similar role, such as a scientific consultant, medical writer, or scientific communications specialist, within the advertising, pharmaceutical, or healthcare industry.

Deep understanding of scientific principles and methodologies.

Excellent analytical and critical thinking skills.

Exceptional written and verbal communication skills, with the ability to translate complex scientific information into clear and concise language.

Strong knowledge of medico-legal regulations and compliance standards related to advertising. Especially in Spain, France but also in the European market.

Proven ability to develop and implement effective content strategies.

Experience working with marketing and creative teams.

Ability to work independently and as part of a team in a fast-paced environment.

Experience with data analysis and visualization tools is a plus.

Experience with regulatory submissions is a plus.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

English native language is a must

Passionate about science and communication.

Highly motivated and results-oriented.

Excellent attention to detail and communication skills.

Strong problem-solving skills.

Ability to manage multiple projects simultaneously.

Adaptable and flexible.

Comfortable working in a dynamic, global, fast-paced, and diverse environment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

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