Digital Business Expert. Marketing

Want to join a brand that everybody knows and loves? In McDonald’s we’re aware of our scale and work to have a positive impact wherever we operate. If you’re looking for a company that’s committed to care for our planet, society, and economy, keep reading!

We are looking for a strategic and business-driven Digital Business Expert (Product Owner) to lead the development and optimization of digital products that drive growth, user engagement, and competitive differentiation. This role is pivotal in shaping the digital business strategy, enhancing the Martech ecosystem, and ensuring seamless coordination across cross-functional teams.

Main responsibilities :

• Budget and follow-up digital profitability. Manage 5 million Euros digital budget and follow App direct business generation strategy, implementation, and profitability (Offers + loyalty) +30Million euros / monthly.
• Strategic Digital Product Leadership : Define and evolve the digital product portfolio to support business objectives, user acquisition, and engagement across owned digital channels.
• Business-Driven Product Development : Recommend and prioritize product development initiatives (new builds and optimizations) based on market trends, competitive benchmarks, user insights, and internal business needs.
• User-Centric Innovation : Identify and validate user needs through research, platform analytics, feedback loops, and experimentation, ensuring products deliver real value and relevance.
• Product Specification & Roadmapping : Translate business goals and user expectations into clear product specifications, balancing technical feasibility, legal compliance, and strategic synergies.
• Project & Stakeholder Management : Lead digital product initiatives in close collaboration with developers, designers, data analysts, and business stakeholders. Ensure timely delivery, budget control, and alignment with strategic goals.
• Go-to-Market Execution : Oversee product launches by coordinating with marketing, operations, and tech teams to ensure successful rollouts and fast adoption.
• Digital Performance Optimization : Monitor key business and digital KPIs, identify improvement opportunities, and implement actions to enhance product performance and business impact.
• Martech Ecosystem Oversight : Contribute to the evolution and governance of the martech stack, ensuring tools and platforms are effectively leveraged to support product and business goals.
• Cross-Functional Collaboration : Act as a connector between digital, media, marketing, data, and IT teams to ensure alignment, transparency, and shared ownership of digital initiatives.
• Reporting consolidation for digital assets KPIs for Spain & Global teams.

Experience

Competences

Standard competencies.

Specific competencies

Languages and office automation.

Education

Master's degree in digital marketing or a related field

What can we offer