Business Development Representative (BDR)

Coverflex

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Work changed. Pay didn’t.

Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools and empowerment.

TL;DR (The Essentials)

Role: Business Development Representative (BDR)

Seniority Level: Junior

Type: Individual Contributor

Languages: English (main) / Spanish (C2/Native)

Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, Slack

Location: Remote (Spain)

- Base Salary: €20,000 – €25,000

- Bonus / Commissions: Uncapped

- Equity: Yes – Stock Options under our Equity Incentive Plan

- Benefits: you can check them below (at the end of the page)

- Contract Type: Permanent

Your Impact

Your role will play a major role in our success because you will be the engine of new pipeline generation for the Spanish market. You will be the first point of contact with future Coverflex customers, shaping how the market perceives our value and ensuring AEs work with high-quality, qualified opportunities.

You’ll know you’re successful when, after 90 days, you’ve:

- Consistently generated qualified meetings for AEs

- Built confidence across ICPs, messaging, and objections

- Become reliable and disciplined in activity, CRM hygiene, and follow-ups

How we’ll measure success:

- Main KPI 1: Pipeline generation (SQLs created & meeting-to-opportunity conversion)

- Main KPI 2: Outbound activity vs targets (calls, emails, LinkedIn)

- Main KPI 3: Meeting quality (ICP fit, pain clarity, low no-show rate)

- Secondary KPI 1: CRM hygiene and process discipline

- Secondary KPI 2: Autonomy on messaging, tooling, and objections

Reality Check - What Makes This Role Hard

Let’s be real — here’s what makes this role challenging:

- High rejection rate that requires resilience and emotional stamina

- Competitive Spanish HR & Benefits market with noisy prospects

- Selling a complex value proposition (not a simple “nice to have”)

- Balancing volume vs quality in outbound

- Maintaining consistency, discipline, and energy over time

You

Must-haves (evidence, notyears)

- First experience in sales, business development, or outbound roles

- Comfortable with cold outreach (calls, email, LinkedIn)

- Strong written and verbal communication skills

- Willingness to learn, iterate, and be coached

- Fluency in English and Spanish

Nice-to-have

- Experience as a BDR in tech, HR, or FinTech

- Exposure to SMB or Mid-Market sales motions

- Familiarity with CRM tools (HubSpot preferred)

Your DNA

- Resilient and persistent — rejection doesn’t stop you

- High energy, proactive, and hungry to learn

- Coachable and open to direct feedback

- Competitive but team-first mindset

- Comfortable picking up the phone and pushing conversations forward

- Structured and disciplined with follow-ups and CRM

You’ll probably find this frustrating if…

- You avoid outbound or dislike rejection

- You need constant direction to stay productive

- You prefer slow-paced or highly predictable environments

Manager & Team

Meet Your Manager

Hiring Manager: Eduardo Gaspar Rull - Head of Sales

Location: Spain

Profile Snapshot:

- Energy: Pragmatic, fast-paced, action-oriented, fun

- Communication: Clear, concise, radically transparent

- Feedback Style: Honest, constructive, continuous — no surprises

How to work with me - in the Manager's own words:

"Fast-paced, collaborative, and with high expectations for execution and accountability. You’ll receive trust, autonomy, and support — but also be challenged to grow fast and deliver strong results. Transparency and open communication are non-negotiable."

Your Team

You’ll work day-to-day with:

- Samuel Area Seoane, BDR

- Alex Marcos, BDR

- Antonio Perez Barea, BDR

- Claudia Prina, BDR

You’ll work day-to-day with:

- Account Executives (SMB & Mid-Market)

- Head of Sales (Spain)

Key Stakeholders:

- Marketing

- Revenue Operations

- Insurance Team

Team Rituals:

- Weekly BDR team sync (pipeline, blockers, learnings)

- Weekly 1:1 with manager

- Monthly enablement sessions & call reviews

Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree. We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

Assessment fairness: We anchor on outcomes (what you shipped, moved, or influenced). We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time.

Application Clarity

No cover letter required. Apply with your LinkedIn or upload your CV. You may be asked a few short, relevant questions.

Total candidate time investment: ~2–2.5 hours end-to-end.

Hiring Stages (What to Expect, Why & How Long)

1. CV / LinkedIn Screen — Signal check vs must-haves

• Done by People + Hiring Manager.

• You’ll hear from us within 7 business days.

2. Role-Fit Questionnaire (async)
Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority.
Format: video.

3. Quick Interview (Intro Call) - Mutual fit & context • 30 min

4. Hiring Manager Interview - Deep dive into your work • 30 min

5. Challenge & Team Chat - To test your skills + Q&A • 60 min

With the Hiring Manager and the General Manager. Focuses on a case study and two roleplays. You’ll get actionable feedback either way.

Optional: References (2–3 people who’ve seen your recent work) - async.

AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

- Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

- Meeting recorder: may be used to capture interviews so we can focus on the conversation.

- ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent.

Speed & Communication

- Decision: within 4 weeks of your application.

- Updates: weekly if the process runs longer.

- Scheduling: interviews between 10:00–16:00 CET (flexible across Europe). xcskxlj

- Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.

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