Crm Specialist / Consultant

About Globant GUTGlobant GUT is Globant’s creative, digital marketing, advertising, and media studio. We combine creativity, data, and technology to orchestrate AI-powered marketing strategies that drive real business impact for our clients.We are looking for a CRM & Automation Analyst with strong expertise in Braze and a strategic mindset to design, execute, and optimize large-scale automated communication programs.What you’ll doDesign, build, and optimize automated journeys and multichannel campaigns (email, push, in-app, SMS, in-browser, etc.) using Braze .Analyze behavioral, engagement, and conversion data to generate actionable insights and identify opportunities for improvement.Define and manage advanced audience segmentation and personalization logic (attributes, events, Liquid tags, Connected Content).Collaborate closely with strategy, data, creative, and tech teams to develop and execute integrated CRM campaigns & strategies .Implement A / B testing and preferred-channel tests to optimize performance and user experience.Produce performance reports and insights to guide decision-making and demonstrate impact.Ensure adherence to marketing automation best practices, deliverability standards, and compliance (consent, privacy, opt-ins).What will help you succeedStrong analytical thinking and results-oriented mindset.Ability to translate data into effective personalization strategies.Excellent collaboration skills with cross-functional teams (technical, creative, and strategic).Constant curiosity about emerging CRM, automation, and customer experience trends .Requirements2–5 years of experience in CRM, marketing automation, or lifecycle marketing roles.Proven hands-on experience with Braze (Canvas setup, segmentation, Liquid, Connected Content, metrics).Strong understanding of database segmentation, personalization, and reporting .Intermediate knowledge of HTML and email template editing .Intermediate to advanced proficiency in Excel or Google Sheets, and familiarity with reporting tools (Looker, Data Studio, Tableau, etc.).Intermediate to advanced English level (B2 or higher).Nice to haveExperience with other CRM platforms (Salesforce Marketing Cloud, HubSpot, Selligent, Klaviyo, etc.).Basic understanding of SQL or Customer Data Platforms (CDP).Experience working on global or multi-market projects .Go ahead and apply! At Globant Gut, we promote inclusion and diversity, regardless of race, religion, culture, gender, sexual orientation, gender identity, gender expression, physical condition, socioeconomic status, or disabilities.