Brand Specialist

Overview Omnicom Media Group España es la división española de Omnicom Media Group, una de las principales redes globales de medios con presencia en más de 70 países. En OMG ofrecemos soluciones de marketing, publicidad y comunicación que impactan positivamente en el resultado de negocio de nuestros clientes; a través de las diferentes agencias y unidades especializadas que conforman nuestro ecosistema.

Nuestras agencias de medios son grandes reconocidas en la industria : OMD (Agencia del Año 2024 por los Premios Eficacia), PHD (Media Agency of the Year en Adweek Global) o Hearts & Science (agencia número 1 en crecimiento de negocio a nivel mundial en 2023 según RECMA). Desde las agencias, trabajamos con clientes tales como Apple, McDonalds, Pepsico, Cupra, Volkswagen, Diageo, Cosentino...

Nuestras unidades especializadas abarcan diferentes ámbitos del marketing, desde la data y tecnología (Annalect), los patrocinios deportivos (FUSE), marketing de influencers (CREO), ecommerce y retail media (Transact) o Adtech (TRKKN), ofreciendo así un servicio integral para nuestros clientes.

OGM is looking for a Brand Specialist who will provide stewardship and analysis of all media and communications across all media in a cost-effective manner.

Based in Madrid OMG Offices, she / he will lead the development of communication plans in accordance with objectives and strategies for the account. S / he will be responsible for the effective and efficient execution of the communication plans of the client or groups of clients.

S / he will maximize returns on advertising and promotional activities across different multimedia channels (digital channels, such as display, newspapers, magazines, radio, television, the internet and outdoor media, such as posters and digital billboards), collect and analyze information regarding consumer behavior, circulation, audience trends and the impact of different methods.

The Brand Specialist would have the added benefit of participating in new business pitches. This is great opportunity to join an energetic and innovative team with big plans for growth.

Responsibilities

Client Oriented : Provide high standard and quality service working closely with clients, understanding their needs and objectives. Work to deliver business goals making recommendations about what media channels should be used for specific campaigns.

Develop a good knowledge of the client's business and industry.

Develop a good relationship with suppliers and solid understanding of the media offering in the market.

Identify target audience and analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goals.

Armed with this critical analysis, media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Create Media Plans by extracting information using internal tools (Demilpa, AMI Digital).

Manage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams (ex. : Trafficking, Finance).

Put together competitive reports with a good depth of analysis and understand and explain the implications.

Media Knowledge

Identify the components required to make a Media Plan and follow it through to completion internally.

Include correct forecasting on digital media plans for all objectives.

Evaluate a plan ensuring rates, discounts and agency fees are entered into correctly.

Put a basic plan together offline (incl. TV) and a comprehensive digital plan including a rationale which works back to an objective.

Prepare competitive reports with depth of analysis and understand implications.

Trading

Media buying understanding.

Ensure correct rates / discounts are used (incl. gross rates).

Build a strong relationship with the investment team.

Understand how to brief the investment team properly for the best outcome.

Ensure that timelines are always respected.

Basic understanding of buying direction.

Tools

Aptitude with administrative, planning and buying tools of the company. Can identify and use the following tools :

Research Tools – Infosys (Kantar), Tom Micro, Galileo, Omniture

Research Sources – Kantar, Infoadex, EGM, Comscore. Gomex, Arce – Imop, will be valued.

Planning Tools – Demilpa, AMI Digital.

MS Tools - Word, Excel, PowerPoint

Understanding Source : what Source is and its purpose; be actively planning and contributing on Source.

Comprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM.

Requirements

• 3 years' experience in similar role with digital and offline planning.

Have organizational and critical analysis skills, being able to manage multiple projects at once, analyze and interpret data.

Comprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM.

Strong drive for continuous learning and research for personal development.

Good analytical skills and ability to relate results to client business objectives.

Ability to meet deadlines and work under pressure.

Good interpersonal and communication skills, oral and written.

Advanced English level required.

Must have European Community (EU) work permit.

Working at OMG means...

28 vacation days

Social events and inspiring sessions

Access to a flexible compensation plan

Flexible working hours : short Fridays all year + summer reduced hours

Remote work policy

Amazing team and incredible offices!

Join us!

Omnicom Media Group is committed to a diverse and inclusive workplace. We strive to reflect the principles of OMG : Commitment, Connection and Collaboration, where every person can thrive and where diversity is valued and represented.

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