Sr. Staff Product Marketing Manager, Competitive Intelligence And Response

What if the work you did every day could impact the lives of people you know or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through early detection, diagnosis of diseases, and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.

Sr Staff Product Marketing Manager - Competitive Intelligence and Response

Europe – Remote

This role can be based at an Illumina European hub including the UK, France, Germany, Italy, or Spain.

The Role

The Sr. Staff Product Marketing Manager, Competitive Intelligence and Response, will play a pivotal role in defining and executing strategies to effectively drive adoption and utilization of our platforms and position our products against competitors in the marketplace. We seek a seasoned commercial professional with strong domain knowledge, technical acumen, and the ability to develop compelling positioning and messaging, leading cross-functional programs to achieve business goals.

Illumina's employee benefits are industry-leading and include flexible time off, private medical insurance, compassion and care time off, leisure travel insurance, pension, employee stock purchasing, volunteer time off, and more!

Key Responsibilities

• Competitive Analysis & Monitoring : Conduct in-depth analysis of competitors, their products, positioning strategies, pricing models, and go-to-market tactics. Identify strengths, weaknesses, opportunities, and threats to inform our positioning strategy.
• Market Research : Stay abreast of market trends, customer preferences, and industry developments to identify opportunities for differentiation and competitive advantage.
• Positioning and Response Strategy : Collaborate with product management, sales, and marketing teams to develop and refine product positioning strategies that differentiate our offerings. Ensure alignment with business objectives and customer needs.
• Messaging Development : Work with marketing and communications teams to craft compelling messaging and value propositions that articulate the benefits of our products compared to competitors. Develop tailored messaging frameworks for various audiences and channels.
• Content Creation : Support sales enablement with materials, presentations, and case studies to promote awareness and adoption.
• Sales Enablement : Equip and support the sales team with tools, training, and resources to effectively communicate our value proposition, ensuring consistent messaging and alignment with marketing initiatives.

Preferred Qualifications

Our Commitment

We are committed to an inclusive environment where employees feel valued and empowered. Illumina promotes openness, collaboration, and diversity, with initiatives like ERGs and a focus on pay equity. We are an equal opportunity employer and conduct background checks on conditional offers of employment. We prohibit the use of generative AI in our application process. For accommodations, contact us.

The position will be posted until a final candidate is selected or the requisition has sufficient qualified applicants. This role is not eligible for visa sponsorship.

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