Martech Strategist

About the Role

Join to apply for the Martech Strategist role at Omega CRM, A Merkle Company

Omega CRM is a Merkle & Dentsu company, leader in the development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with a primary focus on Innovation. We are looking for a Martech Strategist to grow our martech stack practice, who is passionate about shifting boundaries of marketing and technology with a holistic approach and a special focus on customer experience management, marketing automation, personalization and AI with cutting-edge technology and suppliers.

This role should integrate strategic thinking, problem‑solving skills and cross‑functional collaboration to execute on marketing strategy, drive innovation and business results. Moreover, it must understand not only the practical applications of the marketing craft but the technology we now use to make it happen. Success in this role will utilize past experience to analyze business needs, partner with Omega business development, operations and tech teams, to design evolutive roadmaps to improve Customer Experience maturity for Omega CRM current and potential clients, with a consultancy and pre‑sales approach.

Responsibilities

• Design, advise and pre‑sell marketing and technology solutions to help OmegaCRM clients evolve in their digital maturity and relationship with their clients.
• Design an evolutionary roadmap to improve martech capabilities with business improvement objectives, combining the development of client capabilities with the implementation of marketing tools.
• Participate in collaboration proposals with potential clients focusing on the design of solutions from a technical point of view and with a focus on business.
• Act as a business analyst to map business needs (KPIs) with development of client capabilities, both through services and implementation projects of martech tools.
• Participate in projects : detailed definition of customer experience improvement strategies with a focus on improving the relationship with consumers in their complete life cycle.
• Research and recommend new marketing technology products. Potentially oversee training of marketing software and customer adoption.
• Guarantee integration of marketing technology products with non‑marketing systems.
• Train and support marketing technology products.
• Understand marketing technology product integrations and building blocks.
• Accompany marketing corporate team to demos and client locations.
• Deliver presentations and perform product demonstrations.
• Research market trends and associated technologies to identify the most impactful opportunities and trendy topics.

Knowledge & Skills

Will be a Plus

What We Offer

About Us

We are a digital global company whose mission is to accelerate the business experience (BX) of its customers. In concrete terms, our 360 solutions allow business transformation and acceleration by means of technology and data applied to Customer #OmnichannelExperiences in fields such as #CustomerServices, #eCommerce, #Analytics or #Marketing. We target companies from different fields such as #Retail, #Manufacturing, #Education, #NonProfit, #NGO etc. We are one of the top 3 partners of #Salesforce in Europe. Our team is composed of more than 580 people of 24 nationalities based in Spain and France, who have wide knowledge and experience that understands business processes and technology while enjoying what it does. Key to our success is the knowledge of our people. We are an award‑winning Salesforce Consulting Partner. Our priority is the well‑being of the team. We foster a collaborative culture, involved and supported by our company values : #Talent, #flexibility, #commitment and #innovation. We bring them to everything we do. #TogetherWeGrow.

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