Overview
We\'re on the lookout for a sharp, results-oriented leader to spearhead our User Acquisition strategy. As our UA expert, you\'ll be at the helm of our growth efforts, scaling a portfolio of ad-monetised, evergreen mobile games. Your focus will be on maximising Return On Ad Spend (ROAS), refining user acquisition strategies, and growing a high-performing team.
Responsibilities
- Designing and implementing user acquisition strategies that align with company goals.
- Identifying growth levers to increase UA spend efficiently and profitably.
- Building and mentoring a best-in-class UA team, and creating scalable, effective media buying processes.
- Leading partnerships and business development initiatives, including negotiations with ad networks and platforms.
- Collaborating with engineering to introduce automation tools for campaign management and reporting.
- Partnering with product and monetisation teams to boost Average Revenue Per User (ARPU).
- Overseeing the Creative team to ensure their output aligns with UA needs.
- Interpreting performance data to generate actionable insights.
Requirements
5+ years of experience in mobile user acquisition / media buying.A proven ability to scale UA efforts while maintaining strong performance.Expertise with digital platforms like Google Ads, CPI networks, DSPs, etc.A data-driven mindset with strong analytical and critical thinking skills.Comfortable balancing strategic thinking with day-to-day execution.Great communication skills and experience working cross-functionally.Strong resource management skills, both in team bandwidth and marketing spend.Fluency in written and spoken English at a business level.#J-18808-Ljbffr