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Senior Paid Media & Programmatic Specialist

Senior Paid Media & Programmatic Specialist

Jordan martorell s.l.Madrid, Comunidad de Madrid, España
Hace 11 días
Descripción del trabajo

We are Grupo Starcasino , a leading company in the online gaming sector , with an international presence and continuous growth. Our mission is to attract and retain players by offering safe, innovative, and high-quality experiences.

To further consolidate our expansion, we are looking for a Senior Paid Media & Programmatic Specialist who is highly hands-on and an expert in performance marketing , to manage Google Ads, Meta Ads, and programmatic platforms focused on user acquisition and ROI optimization .

Responsibilities

  • Plan, execute, and optimize daily Paid Media campaigns across :
  • Google Ads (Search, Display, YouTube, Performance Max).
  • DSPs (DV360, The Trade Desk, Xandr, Amazon Ads).
  • Drive new player acquisition through multichannel performance strategies.
  • Define audiences, retargeting, and lookalike strategies to increase conversions.
  • Monitor and optimize CPI, CPA, LTV, and ROAS .
  • Collaborate with CRM, analytics, and product teams to maximize full-funnel profitability.
  • Ensure compliance with advertising regulations in the online gaming sector across different markets.
  • Prepare detailed reports with insights and actionable recommendations.

Requirements

  • 4–6 years of experience in Paid Media / Programmatic within gaming, betting, e-commerce, or high-volume apps .
  • Advanced knowledge of Google Ads, Meta Ads, and DSPs (DV360, The Trade Desk, etc. ) .
  • Experience managing large budgets and international campaigns .
  • Strong command of GA4, Tag Manager, pixels, and Conversion API .
  • Results-driven mindset with a strong focus on performance and business metrics (ROI, ROAS, LTV).

    • Nice to Have

  • Experience in user acquisition for mobile apps (Google App Campaigns, Apple Search Ads).
  • Certifications in Google Ads, Meta Blueprint, or DV360.
  • Knowledge of the cookieless ecosystem, server-side tracking, and multi-touch attribution .
  • Additional languages (English or others) to manage international campaigns.

    • Conditions

  • Permanent contract with Grupo Starcasino .
  • Salary : depending on experience and programmatic expertise.
  • Work model : initially on-site in Madrid .
  • After a period of business onboarding and team integration , the position will evolve into a hybrid model .
  • Dynamic, international environment with opportunities for growth within the Group.
  • Ongoing training and participation in high-impact projects focused on player acquisition.
  • Modern offices in central Madrid , very well connected by public transport.

    • If you are a Paid Media expert passionate about optimization and want to be part of an innovative team, we want to meet you!

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    Paid Media Specialist • Madrid, Comunidad de Madrid, España