Senior Trade Marketing & CRM Manager

Senior Trade Marketing & CRM Manager

Barcelona, ES, 08430

Full Time

Something Extraordinary Every Day

We are actively recruiting a Senior Trade Marketing & CRM Manager who will join the team at La Roca Village to lead and align our Loyalty and Trade Marketing teams.

In this key role, you’ll align both functions to drive high-value member growth and deepen brand engagement. You’ll be responsible for developing exclusive experiences, limited editions, and bespoke activations that reinforce the value of belonging to our community.

You’ll bring proven experience in customer loyalty, data-driven segmentation, brand partnerships, and retail activation strategies — all to shape a compelling value proposition for our guests and partner brands.

Overview Responsibilities

• Manage and mentor the CRM and Trade Marketing teams to ensure alignment and high performance.
• Collaborate with Retail, Digital, Guest Experience, and Corporate teams to integrate CRM and trade strategies.
• Own the end-to-end CRM and Loyalty strategy to acquire, retain, and grow high-value, high-frequency members
• Define the Brand Marketing strategy with a clear framework for team efficiency and business impact.
• Build strong relationships with Village brands to co-create tailored trade marketing campaigns.

Role requirements

7+ years in CRM, trade marketing, retail marketing, or brand partnerships, ideally in a luxury or premium environment.

The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Benefits

What we do for you

The key to our success is the quality and commitment of our people. In return for your dedication and hard work, you’ll receive a generous salary and along with a competitive benefits package including 25 days annual leave, along with extra leave on your birthday and if you are getting married or moving, you will receive discounts throughout our villages, a very generous employee referral bonus, access to private medical and dental cover, along with many more benefits!

Come and live your story with us

The key to our success is the quality and commitment of our people. We are diverse in background, age, experience and leadership style. We believe that an inclusive workforce makes magic happen. We have huge ambition for what we can achieve together and we want to have fun!

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