Head of SEO

Overview Join to apply for the Head of SEO role at DEPT

This role is part of our Creative & Media team. Our team blends talents from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants to create engaging digital experiences that build lasting client relationships.

Job Purpose Are you a visionary SEO leader with a proven track record of driving tangible revenue and market share growth? We are seeking a dynamic Head of SEO who will transform our SEO discipline into a powerhouse of sales and client success. This role focuses on impact beyond rankings, shaping our commercial strategy, identifying new market opportunities, and ensuring our SEO offerings lead to exceptional business outcomes for clients and the agency.

You will lead the teams and remove blockers, ensuring access to the right tools and knowledge. Your goal is to empower every consultant / lead to deliver high-quality projects and tasks.

Key Responsibilities Take a strategic lead in the overall performance, profitability, and long-term business growth of our SEO discipline across multiple locations.

Engage in new business efforts by pitches, refining sales narratives, and collaborating with the New Business team to secure and expand our client base; upsell innovative SEO solutions to existing clients.

Establish the right organisational set-up for the SEO teams to ensure quality and performance.

Coach and mentor SEO Leads, empowering consultants to deliver high-impact, commercially driven SEO projects.

Foster an innovative mindset within the SEO team, adopting new technology and advertising solutions and aiming for industry recognition through awards.

Collaborate with the New Business team to attract new clients and upsell solutions to existing ones.

Oversee top SEO clients, driving innovation, project growth, and excellence in delivery.

Dedicate at least 60% of your time to projects or sales initiatives.

Enable and boost cross-craft collaboration, aligning SEO with Content, Data, AI, and Paid Search.

Ensure agile development of the SEO proposition, aligning product-market fit and traction with the right target clients.

Encourage knowledge sharing and best practices across teams.

What We Are Looking For 10+ years of experience in SEO, with proven success leading large-scale, high-impact SEO initiatives.

A strong commercial mindset with a passion for business development, sales pitches, upselling, and client growth.

Proven leadership experience in building, coaching, and inspiring high-performing teams.

Broad understanding of digital marketing, including SEA, Social, Display, Content Marketing, and Data.

Strategic thinker who is hands-on, analytical, and execution-oriented.

Strong organizational and communication skills, with the ability to persuade, influence, and inspire.

Ambitious, results-driven, and comfortable in fast-paced, international environments.

Fluency in English is required; Dutch fluency is preferred.

We Offer Benefits vary by location; check with the recruiter.

OpenUp health contribution and private health insurance.

A reputation for doing good : DEPT is a Certified B Corp since 2021 and has won agency awards.

Opportunity to work with clients of all sizes and industries, with team celebration of successes.

Support for skill development through training, development, and certifications.

Global DEPT Cares Month supporting local charities.

Who Are We? We are pioneers at heart, born digital, and a new model of agency with deep tech and marketing capabilities. We hire curious, self-driven, talented people who never stop innovating. Our culture is large enough to provide global opportunities and benefits, yet small enough to care, with autonomy to solve client problems wherever you are in the world.

Diversity, Equity & Inclusion DEPT is committed to an inclusive workplace where everyone has equal opportunity to thrive. We actively recruit, develop, nurture, and retain talent from diverse backgrounds and perspectives. We encourage applications from all qualified individuals, including those who may not meet every listed requirement, and we offer reasonable adjustments during recruitment and employment.

Want to know more about our DEI efforts? Check out our ongoing initiatives.

Seniority level Executive

Employment type Full-time

Job function Marketing and Sales

Industries Advertising Services

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