Digital Media Specialist

We are seeking a skilled PPC Specialist fluent in English and Spanish to manage our paid media strategy across multiple brands and markets.

The ideal candidate is data-driven, highly analytical, and passionate about testing, scaling, and optimizing campaigns to achieve measurable ROI.

You'll be responsible for managing budgets, developing strategies, and continuously improving performance across Google, Meta, TikTok, and other paid media platforms. This is a hands-on, performance-focused role that requires strategic thinking, technical know-how, and a creative edge.

Responsibilities

• Take full ownership of existing PPC accounts and continuously evolve campaigns to improve performance.
• Plan, launch, and optimize multi-channel paid campaigns (Google Ads, Meta, TikTok, etc.) targeting English and Spanish-speaking markets.
• Test and refine ad copy, creatives, and targeting to boost engagement and ROI.
• Run structured A / B and multivariate tests across ads, audiences, and landing pages to identify winning strategies.
• Experiment with AI-driven ad recommendations and new platform features to stay ahead of competitors.
• Continuously optimize bidding strategies, audience segmentation, and creative formats to maximize ROAS and minimize wasted spend.
• Build clear, data-led reports to track performance, highlight opportunities, and communicate insights to management.
• Identify data-driven improvements across all ad accounts and recommend actionable changes.
• Develop and expand paid social and other performance media channels beyond PPC.
• Manage full P&L responsibility for paid media activities, ensuring efficiency and profitability.
• Collaborate with creative, content, and product teams to align campaign messaging and improve conversion funnels.
• Stay up-to-date with search and paid media trends, new ad technologies, and compliance changes in each platform.
• Maintain and develop relationships with key platform representatives and media partners (Google, Meta, Microsoft, etc.).
• Use attribution modeling and analytics to evaluate performance beyond last-click and optimize full-funnel results.

Requirements

Nice to Have