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Paid Media Specialist

Paid Media Specialist

Degusta BoxBarcelona, Cataluña, España
Hace 3 días
Descripción del trabajo

ABOUT US

Based in Barcelona, we bring food and beverage brands closer to consumers in France, Germany, the UK, Italy and Spain through innovative In-home Sampling, Market Research and Social Media campaigns. Our mission? To bring Surprise and Joy to as many homes as possible!

We believe that a mix of a fun product and great people makes us unique. Our culture is based on teamwork, openness, and positivity, where we value ownership, initiative, and a practical mindset. We offer food and beverage brands across European innovative and exciting solutions, made possible by our amazing team – and you could be next!

THE ROLE

As our Paid Media Executive you will be the person responsible for managing and optimizing Google Ads & Social Ads campaigns in order to boost the B2C sales of Degusta Box, across our 6 current markets. You will take full ownership of this marketing channel and work under a monthly user acquisition target.

YOU WILL

  • Implement and optimise Meta and Google ads acquisition marketing campaigns (and other channels like Bing or TikTok).
  • Analyse campaign performance and drive testing initiatives and decisions based on data to evaluate and improve the effectiveness of the campaigns and drive acquisition.
  • Set up and optimise prospecting and retargeting strategies.
  • Analyse and report different performance metrics : CPA, CPC, CPM, ROI, CTR, CR, LTV.
  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
  • Keep up to date with Meta and Google Ads best practices, bid management systems, keyword development tools, and industry research.
  • Work closely with the creative department to optimize campaign materials.
  • Collaborate with the technical team in order to ensure right tracking and the overall journey of the users.
  • Brainstorm new and creative growth strategies.

THIS IS YOU

  • You speak a professional level of English, a professional level of Spanish, German, French or Italian is a plus.
  • You have at least 2 years of experience working with Meta and Google Ads.
  • You have excellent knowledge of Meta Ads Manager.
  • You have a good knowledge of Google Analytics.
  • You have an analytical approach and data-oriented way of working.
  • You have a good level of Microsoft Excel.
  • You are results-oriented, proactive and a quick learner.
  • You are highly organized and manage your time efficiently.
  • Some knowledge of SEO is a plus.

    • WHAT DO WE OFFER

  • Competitive salary.
  • Flexibility in schedule - short Fridays & work-from-home options up to 40%.
  • 15 days of remote work days from countries within the EU.
  • 25 days of holiday a year, and an additional day for seniority after 3 years in the company.
  • Half a day off to celebrate your birthday.
  • Discounted Private Health Insurance.
  • Discounted membership with Urban Sports Club.
  • Central Barcelona office location.
  • Dog-friendly office.
  • Fresh fruit, drinks and loads of snacks.
  • Social events such as our rooftop BBQs and seasonal parties.
  • Fantastic colleagues from all over the world.
  • Referral bonus.

    • Got something to bring to The Box? We’d love to hear from you!

    Degusta Box is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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    Paid Media Specialist • Barcelona, Cataluña, España