Digital Tracking Specialist

Job description

Take your career to the next level with Amaris Consulting as a Technical Analytics Specialist. Be part of an international team, thrive in a global group with a €800M turnover and over 1,000 clients worldwide, and an agile environment.

✍️ WHAT WOULD YOU NEED? ✍️

2–3 years of experience in web analytics or digital data tracking , with solid knowledge of GA4 and Google Tag Manager .

Experience defining tracking plans, event structures, and dataLayer specifications , working closely with developers and marketing teams.

Understanding of e-commerce user journeys (product views, add to cart, checkout, purchase).

Ability to validate tracking implementations and identify basic issues using Chrome DevTools or tag assistant tools.

Spanish native fluency (essential); English level B1–B2 .

Experience collaborating with retail or fashion brands is a plus.

Hybrid work model.

WHAT WILL YOU BE DOING?

Define and maintain the tagging strategy for web and mobile platforms, ensuring consistent GA4 event structures across brands.

Create and update tracking documentation and guidelines for developers and marketing teams.

Collaborate with technical teams to translate business needs into measurable tracking requirements .

Support analytics specialists by validating key events and ensuring data accuracy.

Participate in continuous improvement projects , aligning data collection with evolving analytics and AI initiatives.