Agile Development Product Owner

WHAT WE ARE LOOKING FOR

We’re seeking a sharp, solution-oriented Senior Salesforce Product Owner in Marketing Automation ready to move beyond routine maintenance and take full ownership of the product. This role blends technical expertise with strategic vision, part Salesforce expert, part business analyst, and part sales tech architect.

You’ll play a key role in shaping and evolving our Salesforce platform and its connected tools to empower our Sales, Marketing, and Customer Success teams. From streamlining workflows to evaluating new technologies and implementing scalable processes, you ensure our systems are optimized to support growth and efficiency across the organization.

WHAT YOU WILL DO

Planning of tasks and orchestration of topics in Product development process of 'Marketing Cloud Engagement' Automations and Customer Journeys

Design and implement robust, maintainable solutions that support automation and operational efficiency

Shape the architecture, configuration, and scalability of the Salesforce platform

Ensure seamless data flow and field mapping between Salesforce and connected tools

Lead API-based connections and middleware platforms

Implement data quality controls including validation rules, deduplication, and sync logic

Ensure data privacy and compliance (e.G., GDPR) within Salesforce and related systems

Build and manage personalized customer communication Journeys

Improve lead routing, user permissions, and record lifecycle logic in collaboration with other teams

Maintain up-to-date documentation for technical configurations and process changes

Follow structured change management for testing, deployment, and release cycles in multiple Business Units

Provide advanced admin support, troubleshooting, and Salesforce platform best practices

WHAT YOU BRING ALONG

7+ years of hands-on experience in Salesforce Marketing Cloud Engagement in a multi-team, global corporate and large-scaled environments

Salesforce Marketing Cloud Engagement Product knowledge of implementation tasks, especially in

Data hierarchy in Multinational and Multilanguage Business Unit Setup

Journey Builder with Email and Mobile Push messages

Automation Studio with Data-Handling and Preparation

Aggregating multiple data sources

Audience Builder in context of multiple customer objects in B2B and B2C environment with