Performance Marketing Specialist

Performance Marketing Specialist

As a Performance Marketing Specialist specialized in mobile user acquisition , you will play a key role in developing and executing comprehensive marketing strategies to drive growth for our mobile applications. Working closely with cross-functional teams and external partners, you’ll design, launch, and optimize targeted campaigns across digital channels.

The ideal candidate is both creative and analytical , deeply understands the mobile app ecosystem , and is passionate about driving measurable results . You’ll work alongside highly skilled professionals — constantly learning, evolving, and growing.

Key Responsibilities

• Mobile User Acquisition Strategy
• Develop and implement effective strategies to acquire new users for our mobile apps. Identify and target key user segments through digital channels such as :
• Social media advertising
• Mobile ad networks
• Influencer marketing
• App Store Optimization (ASO)
• Campaign Execution & Optimization
• Plan, launch, and manage end-to-end user acquisition campaigns.
• Create compelling ad creatives, manage budgets, and monitor performance.
• Continuously optimize campaigns to meet KPIs and maximize ROI.
• Data Analysis & Reporting
• Analyze campaign performance metrics and conduct A / B tests.
• Provide regular performance reports and actionable insights.
• Use data to identify trends and guide ongoing optimization efforts.
• Cross-Functional Collaboration
• Partner with product managers, designers, and developers to align marketing goals with product strategy.
• Share insights on user behavior and preferences to enhance user experience and retention.
• External Partnerships
• Work with external agencies and marketing partners to expand reach.
• Manage vendor relationships, negotiate contracts, and ensure high-quality campaign execution.
• Industry Knowledge & Innovation
• Stay updated on trends, technologies, and best practices in digital marketing and mobile growth.
• Share insights with the team to drive innovation and competitive advantage.
• Budget Management
• Oversee and optimize the mobile acquisition budget.
• Ensure efficient allocation of resources to meet business objectives.
• Continuous Learning
• Stay proactive in expanding your digital marketing expertise.
• Attend industry events, pursue certifications, and engage in ongoing skill development.

Skills & Qualifications