Head of GTM

Role Workflows.io is seeking a Head of GTM to join our AI-first growth agency and help B2B tech companies refine their go-to-market (GTM) strategies by combining AI with expert insights.

About us Workflows is an AI-first growth agency specializing in helping B2B tech companies scale revenue through AI RevOps, Automated Outbound Systems, and Content Engines. We combine AI workflows with human expertise to implement comprehensive end-to-end growth systems. We become our clients’ growth partners by leveraging technology, strategy, and hands-on execution.

Our approach Advanced AI Workflows : We’re building an internal library of proven GTM plays that we continuously refine and deploy across clients.

Expert Insights : AI will always require human input and expertise to operate at its full potential.

End-to-End Solutions : Covering the entire growth funnel, from lead generation to conversion optimization.

Our track record We helped scale our previous agency to $5M ARR in 15 months, oversaw outbound strategies for 200+ companies, tested 250+ AI sales tools, engaged with 1000+ sales & GTM leaders, and generated over 10M organic impressions on LinkedIn. This led us to launch Workflows.io : we’re already working with the world’s fastest-growing companies like Cluely, Landbase, Freckle, Cargo, Discolike, to name a few.

Our Mission Become the #1 "service-as-software" for GTM.

Our Values Ownership : Take full responsibility for your work & outcomes, prioritize, and focus on what moves the needle.

Be Direct : Share your thoughts on how to do things better, without fluff.

Growth : You have the freedom to work when and where you're most productive, but never stop learning.

Hard Work : It’s cliche, but we’re looking for people who are comfortable with the intensity and pace that comes with high growth - and who see this as an opportunity to rapidly expand their skill set.

The Role What is a go-to-market strategy : In short, a go-to-market strategy is your company’s marketing plan for client acquisition. We believe that modern GTM teams win by finding GTM alpha—a unique competitive edge powered by data, experimentation, and automation. Clay is the main platform we use to uncover hidden signals, build custom plays, and launch faster than competitors. We’re looking for sharp, low-ego people to help teams find their GTM alpha.

What led to our Clay partnership and why it makes it our #1 pick for go-to-market work?

Access to +100 data providers and AI Agents in 1 platform

Customers love the product (100K+ users and growing)

Growing 6x YoY last year, and 10x YoY the two years before that

Unicorn status (raised a Series B expansion in January 2025 from investors like Sequoia and Meritech)

What is a Head of GTM As Head of GTM at Workflows, you\'ll lead a team of GTM Engineers working with the latest GTM tech stack including Clay, Instantly.ai, HubSpot, HeyReach.io, n8n, Lovable and more. You\'ll build and scale our GTM engineering services, ensuring consistent excellence in service delivery while developing your team\'s capabilities.

Key Responsibilities Mission for a Head of GTM : Lead and scale the GTM engineering team to deliver exceptional outbound and RevOps services, enable team success through training and rapid support, and ensure consistent client success across all accounts.

Outcomes : Team NPS average

Client Retention

6 months

Manages a team of 10 GTM Engineers (total 40 clients)

Case study / Testimonial for clients

80% clients managed

New hire ramp time

Activity : 100% of core processes documented in SOPs (updated monthly)

Own strategy guidance for client accounts & join calls bi-weekly

Ensure GTME activity (1 weekly campaign or workflow & 4 weekly touch points)

Monthly performance reviews of GTMEs with actionable feedback (training & feedback)

Core Competencies (You\'ll oversee a team of GTM engineers and personally excel in these areas)

1) Strategy

Outbound Plays : Consult clients on which outbound plays we should run next. Creativity is key.

Tool Selection : Consult clients on which sales tools they should get based on their challenges.

Lead Allocation : Build allocation systems to ensure optimal prospect distribution across sales teams

2) List Building / Data Orchestration

TAM Mapping : Creating ICP Models based on firmographics, technographics and signals

Signal Tracking : Track 1st party, 2nd party, 3rd party signals based on a company\'s stage

Contact Sourcing : Identify decision makers, champions, and users to reach out

3) Clay / Data Enrichment

AI