Performance Marketing Specialist

Performance Marketing Specialist

As a Performance Marketing Specialist specialized in mobile user acquisition , you will play a key role in developing and executing comprehensive marketing strategies to drive growth for our mobile applications. Working closely with cross-functional teams and external partners, you’ll design, launch, and optimize targeted campaigns across digital channels.

The ideal candidate is both creative and analytical , deeply understands the mobile app ecosystem , and is passionate about driving measurable results . You’ll work alongside highly skilled professionals — constantly learning, evolving, and growing.

Key Responsibilities

Mobile User Acquisition Strategy

Develop and implement effective strategies to acquire new users for our mobile apps. Identify and target key user segments through digital channels such as :

Social media advertising

Mobile ad networks

Influencer marketing

App Store Optimization (ASO)

Campaign Execution & Optimization

Plan, launch, and manage end-to-end user acquisition campaigns.

Create compelling ad creatives, manage budgets, and monitor performance.

Continuously optimize campaigns to meet KPIs and maximize ROI.

Data Analysis & Reporting

Analyze campaign performance metrics and conduct A / B tests.

Provide regular performance reports and actionable insights.

Use data to identify trends and guide ongoing optimization efforts.

Cross-Functional Collaboration

Partner with product managers, designers, and developers to align marketing goals with product strategy.

Share insights on user behavior and preferences to enhance user experience and retention.

External Partnerships

Work with external agencies and marketing partners to expand reach.

Manage vendor relationships, negotiate contracts, and ensure high-quality campaign execution.

Industry Knowledge & Innovation

Stay updated on trends, technologies, and best practices in digital marketing and mobile growth.

Share insights with the team to drive innovation and competitive advantage.

Budget Management

Oversee and optimize the mobile acquisition budget.

Ensure efficient allocation of resources to meet business objectives.

Continuous Learning

Stay proactive in expanding your digital marketing expertise.

Attend industry events, pursue certifications, and engage in ongoing skill development.

Skills & Qualifications

Experience : Minimum 3 years in digital marketing with a focus on mobile user acquisition. Proven success in executing high-impact campaigns in the mobile app industry.

Technical Expertise : Strong understanding of mobile ad networks, attribution tracking, and social media advertising platforms.

Analytical Mindset : Proficiency in tools such as Google Ads, Google Analytics, Facebook Ads Manager, TikTok Ads, Snapchat, Branch, and Apple Search Ads (ASA).

Creative Thinking : Strategic and adaptable, with a knack for developing innovative marketing ideas and solutions.

Communication : Excellent written and verbal communication skills; able to present complex data and insights clearly.

Languages : Fluent in English (C2) ; additional languages are a strong plus.

Team Player : Collaborative, proactive, and comfortable working in a fast-paced, cross-functional environment.