Product Marketing Specialist

About Maite.ai

Maite.ai is an AI copilot for legal professionals. We are building the future of how legal professionals interact with legal information through conversational and intelligent interfaces. Our mission is to fight for a fairer world through technology, making legal knowledge more accessible, intelligent, and actionable. With over 1200 clients and growing, every decision we take puts the user at the center.

The Role : The voice and reach of our product

We are not looking for someone who just "executes marketing." We are looking for a leader who will push our brand, master our narrative, and become the voice of Maite.ai in the market. Your mission will be to translate the complexity of our AI into a clear and compelling story that resonates with the legal sector. You will be responsible for our positioning and the evangelist for our product, connecting what we build with what the market needs, from the copy on our website to our presence at the key event of the year.

✅ Responsibilities

• Positioning and Messaging : Define and be responsible for our positioning and message, ensuring it resonates with the frustrations and aspirations of the legal professional.
• Content Leadership : Design and execute the 360º content strategy. You will lead the creation of Thought Leadership content (webinars, social media, whitepapers, studies, articles) and will be key to our website's narrative to position us as leaders in Legal AI.
• Go-to-Market (GTM) Strategy : Launch the communication strategy for new features, coordinating with Product, Growth, and Sales for maximum impact.
• Offline Strategy and Evangelism : Assist in our offline strategy. You will identify key industry events, build strategic alliances, and represent Maite.ai, turning networking into insights and opportunities.
• Sales Enablement : Help our sales team with the tools they need to win : impeccable sales decks, sharp competitor battlecards, and clear one-pagers.
• Success Story Engine : Build and lead our Success Story engine : from identifying and interviewing key clients to creating the final asset (written or video).
• Brand Voice (Social & Email) : Define and execute the editorial line and tone of voice in all public communications, including social media and the company newsletter.

Profile we are looking for

⭐ We will highly value