Strategic Marketing Solutions Data Analyst

HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

JOB DESCRIPTION :

Accountabilities & Responsibilities

• Managing analytics projects end-to-end, ensuring that analysis generates insights which then develop into compelling recommendations.
• Communicating effectively with a wide variety of teams and seniorities across the organization, with an ability to manage and influence stakeholders so that recommendations are adopted by the business.
• Acting as an Analytics owner for the Marketing team to ensure that all tactical and strategic objectives are supported by the timely and accurate delivery of reporting and performance measurement.
• Working in a cross-functional capacity to define success metrics, with an approach to track, quantify and evaluate data before developing a common language for all colleagues to understand KPIs.
• Analyzing multi-channel marketing data to evaluate the performance of marketing campaigns, providing segmented analyses of the funnel from impressions to paying users.
• Developing in-depth analytical (user) understanding for what drives growth for the product and how it can be improved, with an understanding of how our users interact with our products.
• Enabling effective decision-making by retrieving and aggregating data from multiple sources and compiling it into a simplified, actionable format.
• Taking part in competitive analysis cycles and on-going competitive monitoring.
• Developing data sets to enable self-service data analysis within the broader marketing organization.
• Collecting, cleansing, analyzing and providing data from company databases to drive optimization and improvement of marketing techniques and business strategies.
• Identifying and implementing marketing tools, dashboards, visualizations, and technology requirements to develop digital analytics capability.

Skills

Experience

Qualifications

Key Challenges

At HBX Group, we believe that diversity drives innovation and makes travel a force for good. We're committed to creating an inclusive workplace where everyone feels valued and respected, embracing different backgrounds, perspectives and talents. Join us and be part of a team where diversity and equal opportunities really do make a difference.

You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.

As well as an attractive benefits package you will be able to work :