Performance Manager (Apps)

Meet Aperture

At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data‑driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results.

Founded in 2022 by industry visionary Hannah Parvaz, we've quickly made waves. Already recognised as Business Consultant of the Year and named 2024's Most Innovative Growth Agency, our trajectory is nothing short of extraordinary.

Now, as we prepare to scale new heights in 2025, we’re building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact?

Our Culture

• Growth mindset. We’re hungry to learn and improve
• Take full responsibility for every outcome—no excuses
• Obsess over results. We’re here to make a measurable impact
• We’re data-obsessed. We let numbers, not opinions, guide our decisions
• Client success is our success. Period
• No ego. The best idea wins, regardless of who it comes from
• Radical candour. We give and receive honest feedback to fuel growth

Work from Anywhere

Embrace our remote‑first culture that prioritises impact over location. Work from wherever you’re most productive, while enjoying meaningful connections with the team in London from time to time. We bring everyone together regularly for inspiring sessions and great conversations over amazing food—because the best ideas often start with "what if?"

Role Overview

We’re hiring a Performance Manager (Apps) to run high‑performance user acquisition for mobile products inside a growth squad.

You’ll plan and execute multi‑channel app campaigns, build and optimise web‑to‑app funnels, and turn insights into scale across both iOS and Android.

You’ll be hands‑on with measurement and attribution (SKAN, MMPs like AppsFlyer), comfortable switching between app campaign types and web flows when the economics demand it, and confident leading creative testing – from writing hooks to briefing and interpreting results.

You’ll understand how app store listings impact conversion, how onboarding and paywalls shape payback, and how different signal and attribution strategies – from ADC to AEM, probabilistic to deterministic – influence accuracy and optimisation. You’ll know when to rely on platform automation and when to introduce custom optimisation setups to improve performance and tracking.

For the right person, this role will evolve into Growth Lead (Apps), shaping how Aperture scales acquisition and monetisation for mobile‑first businesses.

Requirements

Acquisition Strategy and Execution

Measurement, Attribution, and Signals

Funnels, Onboarding, and Monetisation

Store Presence and Conversion

Web Funnels and Tooling

Creative Testing and Collaboration

Communication and Client Ownership

Core Competencies

Desirable Experience

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