Media Development Expert

Mission & Responsibilities Media Experience best practices

Embody the Mx excellence

Champion Havas unique approach to 'media planning +' in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content

Work closely with data and strategy communities as well as client leadership and specialists' teams

Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations

Contribute to the client satisfaction

Ensure optimal Mx delivery

Ensure audience planning and data integration from Mx brief to Mx measurement

Media Experience ownership

Create optimal Mx, defined as Connection x Context x Content Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation

Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists

Recommend optimum content and context based on client, brief and strategy

Deliver overall experience and articulation of how channels work together

Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients Create the Mx guidelines in liaise with relevant internal specialist teams

Ensure quality control on plan recommendation against Mx delivery

Provide insightful post campaign optimization

Previous Experience & Industry Background

8+ years professional experience in strategic planning

Media, Brand

Qualifications & Languages

Bachelor\'s or Master\'s degree in Business, Marketing or Advertising

Languages : English (Advanced)

Soft Skills & Competencies

Understanding the business

Taking initiative

Focusing on performance

Building collaborative relationships

Media and media planning

Mx Champion (Connection, Context, Content)

Omnichannel

Strong negotiation skills

Elite Programmatic

Data processing and management

Marketing Strategy

Technical skills

Advertising technologies

Operational performance management tools (e.g. Pilot, Magnitude)

Audience planning tools (e.g. Polaris)

Office software

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