Events Marketing Senior Specialist

StubHub International (SHI) is a marketplace that provides fans a safe, transparent, and trusted environment to buy and sell tickets for sport and music events all over the world. It allows fans with tickets they can no longer use to recoup part of the money they've spent and fans that didn't have the chance to buy tickets during the on-sale, to access them at any time. Our Purpose : To bring the joy of live to fans globally.

At StubHub International, we are :

We put our fans first : A vibrant marketplace needs to earn and keep the trust of buyers and sellers. We prioritise and work backwards from the Fan, with the conviction that a high trust Fan experience will serve the best interests of sellers and our business in the long-term.

We are one team with a purpose : We are stronger together. We collaborate in pursuit of ambitious shared purpose and goals. We empower others to respectfully challenge ideas when they disagree. We debate, decide, and commit.

We deliver : We are empowered to make data-driven decisions and take action. We balance quality, effort and speed. We seize opportunities, overcome obstacles and find solutions. We accept full ownership of our commitments and trust others to achieve theirs.

We are diverse & inclusive : We believe a diverse and inclusive workplace represents the world we live in, provides an environment for multiple perspectives to be considered, and helps us serve our customers better. We seek to understand and respect others regardless of their background or position.

The Opportunity :

StubHub International is seeking a highly skilled Performance Marketing Specialist Senior to lead our paid search strategy and execution within a fast-moving ticketing marketplace environment. We're looking for a marketer who is a true paid search expert first, with deep experience managing complex, event-driven search programs — and who can also contribute meaningfully across other acquisition channels such as affiliate, SEO, and / or paid social.

As a member of the marketing team, you will drive efficient customer acquisition, scale intent-based demand, and strengthen the overall marketplace flywheel. This role is ideal for someone who thrives in a dynamic environment with large inventories, constantly shifting demand, and high-velocity search behavior.

Responsibilities :

• Own end-to-end paid search strategy and execution across Google and Bing, including branded, category, and event-level campaigns.
• Build and optimize search and event-based keyword structures, ensuring broad, mid-tail, and long-tail coverage appropriate for a live event marketplace.
• Develop and manage Dynamic Search Ads (DSAs) and structured page feeds to capture emerging and long-tail event traffic at scale.
• Use advanced levers such as audience segmentation, query sculpting, bid strategies, and market / event-level optimization to maximize efficiency and volume.
• Manage daily pacing, forecasting, and budget allocation to meet CAC, ROI, and marketplace GMV goals.
• Analyze performance data to uncover trends, opportunities, and insights related to event cycles, marketplace dynamics, and consumer search behavior.
• Partner cross-functionally with merchandising, brand, product, and analytics teams to align search strategy with priority events, promotions, and market trends.
• Support and eventually own broader acquisition efforts across channels such as Affiliate, SEO and Paid Search.
• Ensure cohesive cross-channel acquisition funnels, working to strengthen retargeting paths, attribution visibility, and customer journey efficiency.
• Stay current with platform updates, emerging search trends, and marketplace-specific acquisition strategies, bringing innovative ideas to the team.

Requirements :

What we offer :

Are you interested in joining an ambitious, close-knit team dedicated to creating unforgettable experiences for fans at life events? Your work will have a meaningful impact on the business and help spread the joy of concerts, theatre, and sports around the world. We love creating opportunities for others by connecting people from diverse backgrounds, perspectives, and geographies. Diversity and inclusion aren't just goals we strive for—they are who we are and an integral part of what we do every single day.

We want to ensure that, as an employee, you feel StubHub International is a place where, no matter who you are, you feel safe, included, and empowered to bring your unique self to work.