Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

As a Senior Lifecycle Marketing Manager, you’ll own the strategy and execution of lifecycle marketing programs, helping to convert prospects into customers, increase conversion rates at different stages of the purchase journey, and provide high-quality experiences throughout the funnel. You’ll design multi-channel journeys, nurture programs, and automated sequences to ensure timely, relevant, and engaging interactions.

Requierments

• 3–5 years of experience in Lifecycle / CRM / Retention Marketing, ideally within SaaS, travel tech.
• Proven track record designing and executing multi-channel lifecycle programs (email, in-app, push, SMS, chat, direct mail)
• Experience defining and implementing lead scoring models in collaboration with Sales and RevOps
• Skilled in marketing automation platforms (HubSpot is a plus) and CRM best practices
• Strong analytical mindset : comfortable building segmentation strategies, running A / B tests, and using data to optimize campaigns
• Excellent project management and communication skills; able to work cross-functionally with product, sales, design, and data teams
• Creative, customer-obsessed, and results-oriented—balancing innovative campaign ideas with performance-driven execution
• Fluent in English; additional European languages (Spanish, French, Italian, or Portuguese) are highly valued

Key Responsibilities