Head of Marketing

Overview

BrandBastion helps the marketing teams of leading brands such as Netflix, Uber, Sephora and Calvin Klein grow through social engagement. Our AI-powered solution helps brands moderate, engage, and analyze billions of comments on social media across the globe.

The Opportunity

Are you ready to market to some of the world's best marketers? We're looking for a Senior Marketing & Demand Gen Manager to own the full marketing funnel - from brand communication and website through lead generation, nurture, and revenue attribution. This role is key to reigniting a steady flow of qualified leads across mid-market and enterprise.

You'll manage a Brand Marketing Manager, Senior Graphic Designer, external demand-gen agency, and potential PR / communications partners, reporting directly to the CEO & Founder Jenny Wolfram (based in LA).

You'll roll up your sleeves to execute across channels while managing a small internal team and external agencies. This is a builder role - not just managing agencies or delegating strategy, but actively testing, crafting campaigns and messaging that move the needle.

Responsibilities

• Strategy & Leadership : Build a 12-month marketing plan that aligns with ARR goals; evangelize data-driven, test-and-learn culture. Translate our GTM vision into industry-vertical marketing plans, owning ICP definition and alignment across marketing and sales efforts
• Campaign Execution & Ops : Own end-to-end execution of integrated campaigns (paid social, SEM, email, webinars, ABM) — write briefs, QA creatives, launch ads, set up landing pages, report on performance
• Brand & Messaging : Sharpen our positioning vs. key competitors; ensure consistent storytelling across web, social, PR, and sales collateral
• Content & Communications : Work with Brand Marketing Manager on editorial calendar (blogs, case studies, thought-leadership); manage PR firm / freelancer / internal efforts to land Tier-1 coverage
• Digital & Web : Own site experience, CRO, SEO, and marketing tech stack
• Team & Agency Management : Coach and develop in-house talent; set clear SLAs and goals for agencies; manage budget
• Field Marketing & Events : Plan and execute webinars, virtual events, partner activations, and field campaigns that support pipeline goals across enterprise and mid-market segments

Requirements

Benefits

Open roles

Location & Posting

Madrid 125.000,00US$ - 173.000,00US$ Hace 1 mes

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