Product Marketing Specialist

About Maite.ai

Maite.ai is an AI copilot for legal professionals. We are building the future of how legal professionals interact with legal information through conversational and intelligent interfaces. Our mission is to fight for a fairer world through technology, making legal knowledge more accessible, intelligent, and actionable. With over 1200 clients and growing, every decision we take puts the user at the center.

The Role : The voice and reach of our product

We are not looking for someone who just "executes marketing." We are looking for a leader who will push our brand, master our narrative, and become the voice of Maite.ai in the market. Your mission will be to translate the complexity of our AI into a clear and compelling story that resonates with the legal sector. You will be responsible for our positioning and the evangelist for our product, connecting what we build with what the market needs, from the copy on our website to our presence at the key event of the year.

✅ Responsibilities

Positioning and Messaging : Define and be responsible for our positioning and message, ensuring it resonates with the frustrations and aspirations of the legal professional.

Content Leadership : Design and execute the 360º content strategy. You will lead the creation of Thought Leadership content (webinars, social media, whitepapers, studies, articles) and will be key to our website's narrative to position us as leaders in Legal AI.

Go-to-Market (GTM) Strategy : Launch the communication strategy for new features, coordinating with Product, Growth, and Sales for maximum impact.

Offline Strategy and Evangelism : Assist in our offline strategy. You will identify key industry events, build strategic alliances, and represent Maite.ai, turning networking into insights and opportunities.

Sales Enablement : Help our sales team with the tools they need to win : impeccable sales decks, sharp competitor battlecards, and clear one-pagers.

Success Story Engine : Build and lead our Success Story engine : from identifying and interviewing key clients to creating the final asset (written or video).

Brand Voice (Social & Email) : Define and execute the editorial line and tone of voice in all public communications, including social media and the company newsletter.

Profile we are looking for

Radical empathy for the legal professional : You have an innate ability to get inside our user's head. You understand what frustrates them, what they value (time, rigor), and what scares them.

A translator of complexity : You know how to take an advanced AI feature and explain it not by the technology it uses, but by the problem it solves.

Excellent storytelling skills : You don't just communicate; you build a narrative that engages. You are an exceptional copywriter.

'Builder' mentality : You don't just design the strategy; you write the copy, create the sales deck, and build the success story. You have a total execution orientation.

360 Marketing Vision : You have experience connecting online strategies (content, email) with offline actions (events, alliances) to build a coherent brand.

Knowledge in : pricing strategies, competitor analysis, and handling objections to improve retention.

Proven experience : You have demonstrable experience in B2B SaaS, ideally in a Product Marketing or Strategic Marketing role.

Organization, autonomy, and critical thinking : You are capable of managing multiple projects (a launch, a webinar, and a success story) in parallel without losing focus.

⭐ We will highly value

Training or professional experience in the legal sector.

Previous experience organizing or delivering training, webinars, or product demos to clients.

Proficiency in English.

Why join Maite.ai

The opportunity to build and define the brand narrative at one of Europe's fastest-growing AI companies.

A role with a direct impact on customer satisfaction, product evolution, and sales results.

Be part of a close-knit, agile, and highly motivated team, where your judgment and ideas will be heard and valued.

Work at the forefront of artificial intelligence and its real-world application.

What we offer

Salary : 30,000 €

⭐ Disconnect and Connect : We believe that to create the future, you need to know when to disconnect. That's why we add 6 extra "special Maite.ai days" per year to your 22 statutory vacation days . 28 days total to recharge your batteries. And for when it's time to connect, we organize periodic in-person gatherings with the whole team.

Comprehensive benefits : Coverflex card to manage your meal, transport, training, and childcare benefits.

Real flexibility : 100% remote work from anywhere in Spain with flexible hours. We focus on results, not hours, with a culture of efficient and essential-only meetings to promote a real work-life balance.

Your ideal work environment : We provide you with the best tech equipment you choose (PC or MAC, monitor, etc.) and a budget to set up your home office. You also have a budget for coworking spaces.

Growth and innovation : A clear growth path to lead and build.

Real impact : The opportunity to join at a key moment and have a direct, visible impact on a product with over 1200 clients and in constant evolution.

Hiring Process

Initial conversation to align vision, motivations, and background.

Final conversation with the founders to align expectations, values, and future vision.

Formal offer presentation

We are excited to meet you.